The Actual Cost of Startup - Essay Example

Ultimately, it is the view of this student that the choice to diversify into the economic market is a positive one. Essentially, this decision is based upon the fact that unless a firm is continually growing and seeking to diversify its new markets, it risks becoming irrelevant and shrinking. Likewise, relying upon the cash cows that have provided the sustenance of this company into the foreseeable future is not a tenable business plan that can likely continue to promote further success. In terms of what the CEO might think of these arguments, he will likely be hesitant to risk company profitability and productivity based upon a product that has not sufficiently been analyzed, tested, or had room for market space determined.

Nevertheless, he will likely be intrigued by the possibility of engaging this particular product line and production with relatively low startup costs and without a great deal of investment in machinery or product.