You decided - Case Study Example

Case Study Number) al Affiliation) INTERNAL MEMO REF: I am writing this memo to addressthe various concerns raised by the three stakeholders during the committee meeting. To begin with, the organization will be able to understand students’ attitudes about drinking and driving by conducting a market research. This is by taking a sample of the students on a random basis and asking them questions that will help the committee have a better understanding of students’ attitudes. This can be done by either developing some questionnaires which the sample group will fill and return, or it can be done through conducting interviews (Hague, 2004).

This will achieve the board member’s aim of listening first, and then delivering a message that has measurable results, impact, and truth. This will also help on the best ways to reach the students.The social media specialist has a good point because in order to reach students, fellow students need to lead in this campaign. It will be advisable to involve student leaders in this campaign because other students are most likely to listen to them and we can be assured that they will lead a no-nonsense and honest message.

Involvement of the student leadership team will also help the committee save on the money that would have been used to pay outside specialists. This is because this group will most likely be willing to be involved in the campaign as volunteers or on condition that they paid a small amount of money since improving the lives of other students is their mandate. Overall, it is crucial for the organization needs to do a proper market research before starting the campaign. This will help the committee address its concerns of understanding the target group, how to reach this group, and the best place to reach them.

When a good marketing plan has been developed, unnecessary costs will be avoided and therefore, we can be able to work with the limited budget. I hope this input will be helpful to the successful completion of this campaign. Thank you.BibliographyHague, P. (2004). Market Research in Practice: A Guide to the Basics. London: Kogan Page.