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Every industry is based on a certain policy of management. It depends on the strategies of making decisions that managers choose. In the article by Naresh Khatri and H. Alvin Ng the role of intuition in this process is discussed. It is thought that the most reliable and effective way of strategic planning is using specific formulas and available data. However, intuition or “gut-feeling” (Khatri and Alvin Ng 2000, p. 67), also plays a significant role in decision making. The main idea of the article is that intuition is not a supernatural phenomenon.

The authors explain that decisions, made intuitively, are based on previous experience and precedents. Intuition has nothing to do with random guessing, it is a subconscious process of appealing to a person’s experience of solving specific problems. This article has changed my understanding of intuition as a process as well as its role in making strategies. I have learned that to achieve the highest results intuition and rational thinking should be combined. Moreover, the strategies may vary depending on the circumstances.

“Intuitive synthesis is more appropriate for strategic … decisions … and is more effective in an unstable environment…” (Khatri and Alvin Ng 2000, p 62). In addition to this, the article has taught me that all decisions contain a bit of intuition, regardless of how accurate and reliable the facts are. Even while using analytical method, managers deal with future which no one can predict. It is impossible to measure the unknown and as a result, every decision is partially intuitive. (Goldberg 1990, p. 73).To sum up, intuition is indeed a quick rational process as it is based on knowledge and experience, even though it is subconscious.

However, I do not think that it should be widely used on practice. Intuitive synthesis has different results according to the field it is applied in. And because it is based mostly on precedents, it may not always be trustworthy as people’s experience may vary. Only those employees who have a clear understanding of a problem may use this method. I believe further researches on intuition and the ways of its development should be done to improve the process of strategic decision making.Reference ListKhatri N. & Ng H. A. (2000) “The role of intuition in decision making”, Human Relations, vol. 53 (I), January, pp. 57-86.