Victory Motorcycles - Case Study Example

Victory Motorcycles For the case of Victory Motorcycles, the company has opted to select the diversification strategy so as to survive in the present day market. As seen in the research conducted by Hitt, Ireland & Hoskisson, the company has a variety of products that has seen a diverse market for its clientele base (420-31). In terms of its market share, the company has a diversified market that has seen a great percentage of its products being distributed in different parts of the world. Through diversification, Victory Motorcycles managed to deliver over 50% horsepower as opposed to its competitors (Hitt, Ireland & Hoskisson 425).

The company outsources its components such as wheels, shock asorers from USA; thus, success over its competitors. Its markets also range from USA, Australia to China. If the company also maintains a high engineering process, then it will be well placed to deal with the forces in the present market. However, this strategy could be improved to a great extent. So as to remain in the market, the company should design more products that will attract more clients to its products. This is to mean that the company needs to work on its strategic planning segment.

Through designing a wide variety of products that are more efficient, the company will attract more clients to its innovative automotive designs; thus, deal will potential competitors. Additionally, the company would produce its designs at a cheaper cost. This will allow the company endure the challenges in the present market. Work CitedHitt, Michael. Ireland, Duane & Hoskisson, Robert. Strategic Management Cases: Competitiveness and Globalization. London: Cengage Learning, 2012. Print.