The proposal of Cheerios - Assignment Example

The Proposal of Cheerios Introduction General Mills is one of the largest food companies in the world. The Minnesota, United s based company manufactures healthful food items for breakfast, lunch, dinner as well as snacks. The company’s product repertoire includes numerous popular brands including Big G Cereals, Gold Medal, Lucky Charms, Good Earth, Mountain High, Pillsbury, Nature Valley and Cheerios. General Mills strives to manufacture high quality, healthy snacks which assist the company in achieving its mission of ‘Nourishing Lives-making lives healthier, easier and richer’ (Generalmills.com, 2014).

About Cheerios Cheerios, originally named Cheerioats, is made totally from natural whole grain oats. The marquee cereal brand need not be cooked as it is ready-to-eat. This breakfast cereal has proven medicinal values as it helps to lower cholesterol in the human body. The company claims that three servings of Cheerios taken with low fat diet every day reduce the chances of contracting heart diseases. The crunchy, sumptuous and nourishing snack is thus an ideal first meal of the day for the entire family (Cheerios.com, 2014).

Cheerios is manufactured and marketed in more than a dozen luscious varieties. Some of these are Honey Nut Cheerios, Cheerios Protein Cinnamon, Almond, Cheerios Protein Oats & Honey, Banana Cheerios, Chocolate Cheerios, Fruity Cheerios and Yogurt Burst Cheerios. Cheerios was launched in the United States in 1941. Over the years, it has become a preferred breakfast option. At present, Cheerios satiates the taste buds of millions of satisfied customers. Cheerios believes in the philosophy of fostering the physical and mental faculties of the child.

The company has successfully run its ‘Spoonful of Stories’ campaign for a more than decade. In 2013, the brand announced that it will bring the older kids within the ambit of this campaign and provide 8 million books inside Cheerios packets free of cost (Cheerios.com, 2014). Use of Online Social Media Cheerios harnesses the power of social media to spread the message that a healthy breakfast makes a positive, meaningful difference in a child’s life. General Mills has set up online communities that not only help the company enable it achieve its mission but also assist in spreading a positive word-of-mouth for its brands (Generalmills.com, 2014).

The company uses online social networks like Facebook, Twitter, YouTube to engage in useful conversations with the customers. The purpose of this communication is to get insights into the consumers mind and uncover new ways in which the community as a whole can benefit. Cheerios also indulges in strategic corporate social responsibility. The brand, in association with the YMCA, organized the Healthy Kids day in April this year (Cheerios.com, 2014). The event provided an ideal forum for participants to discuss activities and share tips to kick start the day in a healthy manner.

Cheerios Advertisements The company has created and aired innovative advertisements for the Cheerios brand from time to time. Cheerios released the ‘Scared of Bees’ campaign for the Honey Nut Cheerios wherein a SpokesBee named ‘Buzz’ traveled to different cities reminding people about the brand (Wireless News, 2012). The classic yellow-box Cheerios was advertised on the big stage during the Super Bowl XLVIII. The advertisement featured an interracial family and created quite a buzz on the social media (Hughlett, 2013).

ReferencesCheerios.com,. (2014). Get to know Cheerios. Retrieved 4 June 2014, from http://www.cheerios.com/Generalmills.com,. (2014). General Mills: One of the worlds largest food companies. Retrieved 4 June 2014, from http://www.generalmills.com/General mills: Honey nut cheerios partners with funny or die. (2012). Wireless News, Retrieved from http://search.proquest.com/docview/1032995472Hughlett, M. (2013, Dec 04). Brief: Cheerios to be advertised during super bowl. McClatchy - Tribune Business News Retrieved from http://search.proquest.com/docview/1464778950