National Culture and Management - Essay Example

Thus, understanding cross-cultural values becomes a hugely critical element of contemporary businesses.

The article ‘Making it Overseas’ shows why expatriate managers tend to fail in their overseas. The authors believe that lack of cultural understanding adversely impacts expatriate managers’ performance as they tend to apply traditional ways of working which may not conform to the value system of the host nations. They need to be prepared to adapt and incorporate the cultural values of other nations when working overseas to gain the trust of the people and translate the needs of the local populace into strong business goals. The authors emphasize that expatriate managers need to be better aware of intellectual capital and build it through an understanding of cross-cultural understanding. Moreover, they must make efforts to build socio-psychological capital by being flexible in their approach and thinking so that they can connect emotionally with their partners and colleagues from diverse cultures.