The Evian Effect - Essay Example

Various film actors and celebrities have participated in the ads as well as designed the bottle for Evian at different times. An example is Sebastian Siegel, the film actor who was painted by Joanne Gair to look like a stone (Vaidyan, 2012).

The particular target audience of Evian bottled water is young rich people. As it is essentially a luxury mineral water brand and advertises its product through young, famous, and rich celebrities, consumers of Evian typically belong to the high-class society. “With Evian firmly established in the tennis world through its global brand ambassador Maria Sharapova, and ongoing sponsorship of The Championships, Wimbledon, activity during The Championships needed to reflect the iconicity of the brand” (Gorkana Group, 2013). As per the findings of the consumer research, the target audience of Evian read the fashion and style magazines regularly (Gorkana Group, 2013). Evian is particularly popular among people who are well-informed on what is in fashion.