Importance of Wikis in a Business - Assignment Example

A potential customer can observe how the business offers its services and products by reading other people’s comments, therefore, getting attracted to the business if it has good ratings. This would bring new customers to the business. Potential customers seek to work with companies that they can trust. A business that has a wiki creates an atmosphere of trust by showing that it accepts criticism if a service is rendered poorly. Therefore, many businesses that develop wikis are thought to deliver quality services, therefore, attracting new customers (Wagner and Majchrzak 17).

The wiki can be critical to the employees as it would offer a platform where they can communicate with the customers, thus making them understand what the business is all about. It also ensures that the employees are treated well in the business to ensure that their comments are in the company’s favor. Partners can view the company’s progress through the wiki by reading the comments and assessing them to see if quality services and products are offered (Wagner and Majchrzak 21).

Wikis bear ethical and security concerns in that any individual can add content, which may be offensive or not relevant to the topics. Secondly, people assume that the wikis can be edited or written in favor of a particular issue, thus reducing credibility. Thirdly, wikis can be tampered with using malware applications or viruses (Cummings 6). The company can address these issues by ensuring that the users are registered before gaining access to the wiki. This helps to detect changes and identifies users’ presence. Antivirus programs can be used to detect malware programs that could be harmful to computers (Wagner and Majchrzak 37). Read More