Being a First-Mover in Business - Case Study Example

Competitors' focus on low-price broadband and phone services has been the main competitive advantage of BT’s competitors such as TalkTalk. Low-cost broadband and phone service providers such as TalkTalk are a potent threat to BT’s market position that in March of 2010, TalkTalk announced a £115 million profit before tax while BT suffered a loss for months. Being a first-mover does not ensure an edge in the local market because subscribers will readily switch to low-cost providers.

Price and technology are always a challenge for BT in the international market. Low-cost broadband providers and technologically advanced broadband providers put pressure on BT in local and international markets that makes it less competitive and/or erodes its market share. Being a first-mover nor its size does not ensure its dominance in the international market because there are also numerous players who could provide the same service (and even better) at a price that is lower than BT.