Services of DEX Media - Assignment Example

Lecturer: Services of Dex Media Dex media is a strategic business that provides local, social, and flexible marketing assistanceto business enterprises in US under two brands: Dex One and SuperMedia brands. With respect to offering printing services, Dex Media is the official publisher of print telephone directory white pages and yellow pages on behalf of Qwest Communications. It then distributes the directories throughout 30 states free. Dex Media obtain income from thousands of local and national advertising campaigns.

It also publishes and distributes standard directories in other markets not served by Qwest. Additionally, Dex Media prints directories for use in automobiles. These directories feature maps, shopping guides, entertainment lists, and telephone as well as address information for central business district. Similarly, Dex Media prints bilingual directories in English and Spanish for about 20 markets. On the other hand, Dex Media offers digital services including marketing on search engine and optimization, keyword implementation, social media marketing, tracking, and reporting.

Since most customers did not use print directories frequently, Dex Media faced stiff competition from online businesses and hence launched its online directory assistance program with an enhanced and superior internet search system. The company used recent technology to reinforce search ability of its content in more than 240000 advertisement displays in the company’s directories in the yellow pages. The Dex Media’s search system offers multiple search choices in a single search box thereby allowing customers to search using product or brand names, hours of operation, and location.

Dex Media’s online presence is on the Dex Knows.com and Superpages.com. In addition, it offers consumer digital services like search portals, applications, and directories. The company displays content in a number of platforms in partnerships with digital companies like Google, Bing, Yahoo, and many others. Again, Dex Media offers face book creation with automatic updates and guidance on social media services. Work CitedDex Media Inc. Dex One and SuperMedia Complete Merger, Move Forward Together as Dex Media. Web. 11 November. 2013. http:// www.dexmedia.com.