How Globalization Affects small businesses - Essay Example

Journalism leads to address How Globalization Affects small businesses Questions lead This lead offers an appealing introduction to a topic of significant importance and requires attention of the reader. It is appropriate in explaining a difficult concept that requires in-depth attention of the reader (Ballenger 163-4). To capture the interest of the reader, it would be better to introduce a question to evoke further inquiry by the reader into the work through continued reading.Example: To introduce a topic to the reader on globalization and its effects on small businesses, the issue can be posed as a question in this form, “Is globalization affecting the current experiences in small business venture?

” The increasing changes in business climate are a possible result of globalization effect. Many small and medium enterprises are not able to realize how this phenomenon is influencing the business environment. “Have you noted any unexplained changes in competition, consumer behavior, price changes and business rules and regulations which are derived from the globalization?” Such an approach to discussing the issue of globalization will evoke the interest of the reader due to the sensitivity of the question in respect of the widespread startup firms and increasing competition in small and medium enterprise in this era of globalization (Friedlander, Edward and John 56).

Background leadThis journalism lead approach is more appropriate in the case of using pictures and diagram to make a visual appeal to the underlying issues being addressed (Ballenger 163-4). It serves the purpose of a visual impression and gives the reader an overview of the topic being addressed. This is a critical tool of captivating the attention of the reader through proper pictorial presentation and precise expression of ideas (Friedlander, Edward and John 61-6). Example: Young business person working with a notebookRetrieved from: http://www.

crystalgraphics.com/powerpictures/Image.Search.Details.asp?product=cg4p3292197cFrom the picture above it can be noted that the increasing technological application in small businesses is a culmination of the rising competition in various industries. Cost reduction measure versus high quality output is a major goal of the profit oriented small enterprises operators. In this respect, non-price competitive strategies are at play and this sums up as a culmination of the globalization effect. To contain the gap between well-established multinational corporations and startup firms, information technology application provides a level ground for survival and this one aspect of globalization.

In this case, the critical concepts of globalization and its effect on small business are addressed through visual presentation and the reader has grasped important facts that would influence further reading interest.Quotation lead This journalism lead features a short, eye-catching quote or remark, usually set in quotation marks (Granato 57). In this case the points are expressed from third person and his statements are lifted to the reader as it was so that the audience can develop more interest to read further.

Direct quotes of a speaker forms the center of the debated issue and when the reader notes this he/she is able to gain interest to continue reading the material. The exact words are put within quotation marks to clearly convince the reader about their originality and absence of media manipulation (Friedlander, Edward and John 49).Example: “many people are running small businesses but have not realized that globalization significantly dictates their performance” Professor James said. “It is important that small enterprise operators embrace the concepts of globalization which concentrates around information technology application in business management and strategic marketing concepts” he added.

In this case, the quotes present the key concepts within the issue being addressed and the reader is able to note this through the emphasis in the quotation.Work citedBallenger, Bruce P. The Curious Researcher: A Guide to Writing Research Papers. Boston: Pearson Education, 2012. Print.Friedlander, Edward J, and John Lee. Feature Writing for Newspapers and Magazines: The Pursuit of Excellence. Boston: Pearson, 2004. Print.Granato, Len. Newspaper Feature Writing. University of New South Wales, N.S.W: University of New South Wales Press, 2001. Print.Retrieved on 12th November 2013 from: http://books.google.co.ke/books?id=ItKWwXBSXJEC&pg=PA57&dq=Quotation+lead&hl=en&sa=X&ei=m3uBUvSNL8yr0gXDqIDoCQ&ved=0CC8QuwUwAA#v=onepage&q=Quotation%20lead&f=false