Target Market as a Population Segment - Essay Example

Those who work in offices with mental tasks require a high standard of mental health that they can derive from the gym’s services for physical fitness. The segment's anticipated rationale demanding for services is based on scientific findings that physical exercise enhances memory potential, a factor that the segment needs in their jobs. The segment’s ability to pay for the proposed services also identifies their potential demand for better health because of the scientific knowledge that physical activity prevents and helps in managing many chronic diseases such as diabetes and cardiovascular complications (Neeser 1-4).

Women are another target segment for the business because of their interest in body weight that can be met through the gym and juices and proteins from the bar. The segment is a significant target because of its members’ sensitivity to their weight which prompts them to solutions in the proposed business products. Though they are likely to be financed and even be influenced into the gym by their parents, children are another segment with an interest in the gym for enhanced cognitive development (Claritas 1).

Those who work in the white-collar sector and women and children from financially stable backgrounds form the target market for the proposed venture. Read More