Mind of Great Companies - Research Paper Example

MIND OF GREAT COMPANIES: MANAGING RESPONSIBILITY How Marriott manage its reputation and corporate citizenship Corporate ethics has been a key word toMarriott as far as the management of its reputation and corporate citizenship is concerned. In most cases, companies have been criticized for making the mistake of abandoning the need for making corporate ethics a central part of their business operations, whereby they would have basic guiding principles that determines that there is well organized administration of ethics across all sections of the company (Camm-Jones, 2012).

The companies have only focused on means of doubling their earnings and revenue but this has been said to be a wrong approach because it hinders the growth of reputation and corporate citizenship for the company. New approach to Corporate ReputationBecause Marriott has not joined the line of companies that make revenue increases their focus without respect for corporate ethics, it can be said that the company is on the right path. However, there could be more room for improvement though the adaption of a client based corporate ethics whereby the company will have an avenue for their customers to bring on board critical aspects of ethics that they would want the company to address so that the company structures its programs to include these suggestions.

What other stakeholders report about the company’s citizenship and reputationIn a recent publication, Marriott was mentioned as a model company that has a lot of focus for the adherence to its corporate principles that ensure and bring about reputation (Waddock, 2009). This is indeed an indication that the company’s citizenship and reputation has been noticed and praised by stakeholders. The need to do more by using the suggested client based ethics approach should however not be abandoned.

REFERENCE LISTCamm-Jones, B. (2012). Inside Apple reveals the life of an Apple employee. MacWorld. Retrieved March 10, 2013 from http://www.macworld.co.uk/apple-business/news/?newsid=3331145Waddock, S. (2009). Leading Corporate Citizens: Vision, Values, Value Added. New York, NY: McGraw-Hill Irwin.