Meeting Market Objectives in Healthcare - Essay Example

Employing a participatory approach to raise awareness and mobilise resources. This is essential because it will enable the health care providers to provide opportunities for patients to choose effective healthy lifestyles.

Demographic segmentation includes age, income or gender. The facility can segment the patients in terms of gender, sex or age. This is essential because this will enable the facility to determine the varied ways through which this group is impacted by health issues.

Psychographically, this includes the healthy lifestyles of patients and the values attached to eating dietary food (Kotler, Shalowitz, and Stevens, 2008). This is essential because many patients tend to become sick because of poor eating habits thus they are likely to suffer from obesity and other diseases.

Behavioral ways of patients will enable the facility to determine the ways behaves such as emotional traits, which are based on personality types.

This will enable the facility to determine the significance of the facility to the patients thus delivering effective services that will meet the needs of patients.

The patients will perceive the facility as an effective measure for creating self-awareness towards consumption behaviours.

People will perceive the facility as essential especially women who are the primary care providers; hence they will receive benefits from the facility (Berkowitz, 2006). Read More