What is Entreprenurship - Essay Example

Business What is Entrepreneurship? Richard Branson is an example of a successful entrepreneur, since he has retained the energy and intensity to fuel the Virgin Group Empire, which deals with air travel, broadcasting, publishing and mobile communication (Ankeny, 1). Nowadays Branson’s entrepreneurial skills are spent up on not-for-profit organizations, since one should seeks to do things differently when they have little worries. Therefore, he has always focused on doing things differently, through a philosophy, which is vital to the virgin brand and ethos, since it catalyzes the projects that are pursued by the company.

Therefore, by exploring the behaviours of Branson, there are substantial skills that can be identified in order to determine the definition of entrepreneurship.Branson managed to establish the Virgin Group through targeting the business verticals, which are not run appropriately by other people, and he is motivated by the compulsive desire to do things in a way that he believed they should be done. In this case, there are two traits that have been identified, which are the ability to identify an opportunity, confidence and self-determination.

He is also adventurous given that Virgin Company is an adventurous venture, and this has contributed to the spirit of building the brand and the company. The other characteristic of an entrepreneur is breaking rules, which is an attribute, which describes the difference between Branson’s entrepreneurial philosophies. In this case, breaking the rules refers to the willingness to experiment in numerous instances in order to learn a something for the experience. In conclusion, the paper has described entrepreneurship using the Branson’s personal traits as a successful entrepreneur.

Works CitedAnkeny, Jason. "Richard Branson on Building an Empire". Entrepreneur. June 19, 2012. Available online at: http://www.entrepreneur.com/article/223639 [Accessed on 20 October 2012]