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Financial Analysis: Organizational Development Models and Strategy Financial Analysis: Organizational Development Models and StrategyOrganizational development strategy refers to the manner in which the organization is structured and how the involved structures correlate to the success of the business (Anderson, 2011).The success of the organization, however, depends on the marketing strategies put in place by the organization executives. Marketing strategies determine the growth of the business or organization.
For instance, in real life situation, a business that is in its initial stages will require that the marketers gather all the information that is contemporary and fit to see to the rapid growth of the business. In simple terms, marketing strategies have been termed as inputs for the organization as the marketing environment determines the success of the organization. Organization development strategies aid in the implementation of the company’s plans. Anderson (2011) indicates that implementation of policies in the organization is possible through effective competitive advantage strategies in the organization.
The mediating factors between these two activities come into action since it is through the market strategies that sustainable competitiveness of the business/ organization will be set. Marketing sets both long and short term activities that are in line with organizational development. Formulation and assessment of the business goals is only possible through linking OD and marketing strategy. Anderson (2011) also emphasizes that organizational change is achievable with an application of OD strategies, which can be boosted by the marketing strategies.
ReferenceAnderson, D. (2011). Organization Development: The Process of Leading Organizational Change. London: SAGE.
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