Company Products and Processes - Research Paper Example

Company Products and Processes The Coca-Cola Company Coca-Cola Products The Coca-Cola Company products include soft drinks, tea, coffee, juice drinks, water, sports drinks, and energy drinks among other drinks. The company is known to be an innovator and icon in soft drinks production in the beverage world. The soft drinks come with a variety of flavors and offer refreshment to their consumers. Examples of soft drinks produced by the Coca-Cola Company include Sprite Duo, Coca-Cola Zero, and Diet Coke.

Tea and Coffee refresh, rejuvenate, and satisfy traditional tea consumers. The growing urge to consume coffee is satisfied the company’s coffee-based products. They are well packaged in bottles and cans ready for consumption anytime and anywhere. Some of the tea and coffee products include Georgia, Illy, Earth and Sky (The Coca-Cola Company, 2012). The company’s juices or juice drinks come in a variety of brands for consumption by both children and adults. Examples of juice drinks brands include Bright and Early, Fuze, and Odwalla.

Water beverages come in various brands that include Dasani plus, Vio, and Zero. Sports drinks offer terrific taste and rapid hydration for the people who seek fitness at any given level. Examples of sports drinks made by the Coca-Cola Company include Fuze, Option, and Zero. Energy drinks brands include Rehab, BURN, Play, Tab, and Full Throme. These brands are good for people who have a high-intensity tendency towards life. This is because they contain ingredients like caffeine, B vitamins, guarana extracts, and ginseng extracts.

Other drinks include soup and milk products including Hugo, Epika, and Godiva (The Coca-Cola Company, 2012).The Coca-Cola Company ProcessesTo provide and ensure reliability and consistency, the Coca-Cola system is administered by KORE (Coca-Cola Operating Requirements). KORE is a management system that assists the Coca-Cola system to tackle changes in the business landscape. The system attempts to support the company’s growth by developing an integrated quality management program that holds all of the company’s system-wide operations, production standards, and beverage distribution.

The KORE system ensures that high product quality, safety, environmental, health, and occupational safety standards are maintained during production. To establish a proper governance process, every business in the Coca-Cola system documents, maintains, and implements a quality and safety system according to the KORE requirements. It isworth noting that the Coca-Cola system is made up of the company, its bottlers, and its consumers. The bottling partners play an important role in the production and distribution of the Coca-Cola products.

The bottlers also connect the company to its consumers (The Coca-Cola Company, 2012). According to the marketing policy of the company, products are marketed and promoted through radio, print, television, mobile phones, internet, and anywhere data is readily available (The Coca-Cola Company, 2012). Concerning the distribution of products, the Coca-Cola Company uses different approaches depending on the region. In the developed nations, the company makes use of the traditional distribution channel models in which huge amounts of products are delivered through trucks, and pick-ups among other motorized vehicles) to distributers and large retailers.

In the developing nations, terrain, cost implications, consumer needs, retail market, and road infrastructure are different and thus, distribution of the products needs a more tailored approach (Social Marketplace, 2009). ReferencesSocial Marketplace. (2009). Coca-Cola reaching untapped markets. Retrieved from http://thesocialmarketplace.org/casestudy/coca-cola/The Coca-Cola Company. (2012). Products. Retrieved from http://www.thecoca-colacompany.com/brands/index.html?WT.cl=1&WT.mm=footer3-prodinfo-red_en_USThe Coca-Cola Company. (2012). Quality.

Retrieved from http://www.thecoca-colacompany.com/citizenship/quality.htmlThe Coca-Cola Company. (2012). Responsible marketing. Retrieved from http://www.thecoca-colacompany.com/citizenship/responsible_marketing.htmlThe Coca-Cola Company. (2012). The Coca-Cola system. Retrieved from http://www.thecoca-colacompany.com/ourcompany/the_cocacola_system.html