Design of Goods and Services - Assignment Example

RUNNING HEAD: DESIGN OF GOODS AND SERVICES How does the concept of product life cycle apply to Regal Marine products? There are four phases of aproduct’s lifecycle: Introduction, Growth, Maturity and then decline. A products life cycle can be divided into four phases: introduction, growth, maturity, and decline . Regal is developing a new model boat, it is the introduction phase of the product’s life cycle, this is is followed by the growth of the product during which it tries to recover the cost and then the period of maturity during which profits yield.

After that the boat begins to decline. The life cycle of a successful Regal boat is 3 to 5 years.2. What strategy does Regal use to stay competitive? Regal tries to come up with new and innovative boats to remain competitive. The strategy that it uses is constant Innovation. By getting key suppliers on board early and urging them to participate at the design stage, Regal improves both innovations and quality while speeding product development.3. What kind of benefits are Regal achieving by using CAD technology rather than traditional drafting techniques?

The CAD system helps the designer determine engineering data such as the strength, dimensions, or weight. It also allows the designer to be sure all parts will fit together. E