Major Corporation - Coca-Cola Company - Essay Example

Building the brand to such a high level took Coca-Cola many years. It has launched several campaigns aimed at meeting its philanthropic objectives and upholding its brand name in the business sector. This, therefore, means that its philanthropic efforts are aimed at achieving its core competencies.

Coca-cola has several slogans that are aimed at increasing its potency as well as inventiveness in the commerce industry. The Cola Life project that was launched in the year 2000 was primarily aimed at dealing with the problem of aid supplies. This was of course to the beneficiary countries of the company. The countries that were targeted by this inventiveness were those that had circulation points of the corporation but had financial tribulations hence they could not meet the demand for the provision of aid to citizens (Publications, 2003, p. 153).

The corporation has also launched a program in which it intends to fit aid packages into its containers to reach out to the poor people on the planet. The operation is being termed as AidPod. This inventiveness is benevolent and Coca-Cola is using the aptitude that it has in its core competencies as a driving feature. The company is also collaborating with a non-governmental organization called Automated External Defibrillator in yet an additional movement that is aimed at enlightening individuals about the HIV pandemic. The two organizations are also collaborating in other initiatives to deal with AIDS and drugs across deprived countries (Publications, 2003, p. 152).

Coca-Cola is also involved in initiatives in South America to support young boys and girls who want to join sports. The organization has launched numerous sporting arenas that are mainly targeting youthful people who are below ten years to embrace sports. The company is also involved in campaigns that involve availing water to people. The corporation understands the need for hygienic water because it is the key component in the drinks that it manufactures. Therefore, the company has made sure that the community surrounding its bottling plants gets sufficient clean water. Coca-Cola has also made sure that the type of water released to the environment after use in plants is uncontaminated. This is a philanthropic gesture aimed at ensuring that there is no damage to the environment. In addition, the company has also awarded grants to its customers in Atlanta to enhance their daily life activities (Nswa, 2011, p. 1).

The corporation adequately addressed matters that affect the community. This is a good way the company has used its core competency to bring out the idea that competition can be turned into charity depending on the situation. The concept is very good in bringing up the plight of people who are affected by many issues,s, especially diseases and poverty. The company also has a philanthropic arm that is put in place to meet the everyday predicament of its customers and countries. This is because although the company is massive, it has realized that it cannot have a healthy and growing business if it ignores the plight of the people around it (George, 2007, p. 1).

Conclusion

In conclusion, the Coca-Cola Company has assisted many communities and made life better for underprivileged individuals. Through its many philanthropic ventures, it has maintained a steady input of human resources required to maintain it. At the same time, it has marketed its image, brand, and products to billions of customers. This excellent undertaking should be encouraged by countless businesses to portray that they are more humane than just mere commercial organizations. Read More