Shall we dance - Case Study Example

Task Shall we dance? Beverly and Tang are former champions in the North American dance and have a business idea to take advantage of the baby boomers who love dancing. The baby boomers are the people born amid 1946 and 1964 and constitute about a third of Canada’s current population (Griffin 584). The baby boomers control around 55 percent of Canada’s income earnings. Just like any other entrepreneurs, Beverly and Tang have taken the chance or business opportunity to try to get some inflows from this demographic crowd.

Beverly and Tang idea has seen a brighter future since the television has tried to create an impression that the population is in need of ballroom dancing through a number of shows (Griffin 584). The ballroom dancing mostly targets the women who have a great interest and money to spend on dancing classes. The two business partners will offer global dance brands in an effort to promote the company Dance space into an excellent company (Griffin 584). The business idea has been implemented, and Tang starts to give the dance lessons and selling the video in various stores across Canada and Britain.

The two have targeted about three websites for customers to mingle as well as download the earlier mentioned video with different varieties of dance videos (Griffin 584). However, the only limitation happens to capital since the company requires about 1.4 million dollars. The two have made an impression on Tim Draper who is an investor in various internet programs. The business partners hire a coach in preparation to meet Tim Draper but the coach advice them not to meet Tim since they do not have a well defined sales pitch (Griffin 584).

The two had been now concentrated on the investments such that they forgot to come up with a solid sales pitch. On the meeting day, they give a performance and then discuss the prospects of the company. The two experts offer their arguments on the business preparation. Robert Herjavec disagrees with Beverly and Tang’s ideas and insists they should also target the young generation as well as the boomers are have no technologically awareness and using the websites cannot work (Griffin 584). Conversely, KO supports the ideas by the two but also insists that Beverly and Tang should revamp their language and that they should form different segments for different age groups (Griffin 584).

Background & statement of the problems constraints and criteriaBeing a new company based on the interests of a given demographic group, the company owners need to analyze the external and internal S.W.O.T to come up effectively with a solid sales pitch. The company owners have to have a strategy to penetrate the market to achieve the standards of a world-class institution.Situation analysis; analyze the external and internal SWOTStrengthsThe percentage of baby boomers in the greater Canadian populationOffering various international dancesHiring of high class coachThe fact that the two partners starting the company have won various dance competitionsWeaknesses The company concentrates on a single demographic group or population of people.

Using the Facebook concept on people who may not be technologically up to datedSales of the dance videos on fewer stores in Britain and Canada considering that they want to build a world-class companyOpportunitiesThe passion of the targeted group on having dance lessons as well as their control over the family buying decisionsThe availability of money for the baby boomersThe awareness created by the television through various programs on the need to have dance lessonsThreatsPoor sales pitchPoor language or communication skillsPoor market segmentationRecommendation and implementationThe company should also provide a dance segment for the younger generation especially for children to baby boomers.

Beverly and Tang should refurbish their language. They should create different segments depending on age since the groups have different preferences.The recommendations should be implemented through the help of the people in support of the business idea that is the two experts and Tim Draper.Work citedGriffin, Ricky W. et al. Business, Seventh Canadian Edition. Canada: Pearson Education Canada, 2010. Print.