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Business Organisation and Policy - Book Report/Review Example

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This book review discusses the various business policies, that are very essential today for a successful organisation to function in a systematic and stable order. The researcher focuses on the analysis of business policy and its importance and integration in an organization…
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Download file to see previous pages The researcher states that management of the organisation is responsible today to take decisions regarding the operations of the business, for instance, what is the business of the organisation or what would be the future operations of the organisation, will the organisation to operate in the same business or would merge with other firms. The essay aims to identify the need of business policy in the context of present day’s business operations along with the advantages and disadvantages of vertical as well as horizontal integration. Business policy is believed to provide with a framework with the help of which the corporate plans are developed. This is observed to be very effective in today’s context as the business environment is experiencing tremendous change. In addition to it, the markets are tending to become very competitive in nature. An organisation focuses on developing business policy so that it can achieve its objectives in a systematic way. The horizontal integration, that was dicussed in the review does come with certain drawbacks as well. As it involves with acquisition of other firms, the company can enjoy the benefit of larger market share. But in the process, if the industry, where the company operates in, gets concentrated, which can further lead to anti-trust along with legal issues. The management of the organisation needs to gather adequate information related to the company before going into horizontal integration. As in absence of the relevant information, the organisation might face failure. ...Download file to see next pagesRead More
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