The Coke Companys History - Assignment Example

The earlier intention of manufacturing Coke was not to vend it as a soft drink but as a form of medicine. Ironically, the opening year of its sale saw Pemberton incur a loss of $20. He never perceived that his inventiveness would be celebrated globally. Later, Pemberton sold his invented Coke formula as a Chandler in the late 1880s (Chisholm-Burns, Vaillancourt and Shepherd, 84). Using his entrepreneurial and marketing skills, Chandler made the trademark a nearly global over a remarkably short time (Chisholm-Burns, Vaillancourt and Shepherd, 84).

His relentless advertising popularized the drink in nearly the whole of the US in its early years of the invention. The initial Coke was not bottled. It was Thomas and Whitehead who came with the idea of bottling the soft drink. They approached Chandler and proposed on bottling the drink (Chisholm-Burns, Vaillancourt and Shepherd, 84). However, Chandler disregarded their idea but gave them the right to bottle the drink for only $1. It later came out that the populace preferred the bottled drink to the earlier container edition.

Coca-cola has expanded thus turning out to be the foremost trademark in the globe. Though the brand has become popular globally, its ingredients formula remains a mystery. Besides, the Coke Company is popular for its munificence, since it funded the foundation of the University of Emory, among other charitable acts.