The Successful Marketing Campaign - Essay Example

The integration allows for similar deals and specials to be found in all marketing channels. This maintains consistency and keeps the message straightforward to all customers. Furthermore, the integration also allows for Best Buy to communicate to all purchasing markets, no matter how large or small. This helps position Best Buy as a household name, not to be viewed as a corporate monster. This shows people that Best Buy provides products to all people and its products and prices do not discriminate, which is a beneficial component to implementing a successful integrated multi-channel marketing campaign.

We promote differently because our organization uses social networking much more effectively and primarily than Best Buy would. Best Buy uses the internet for mostly on-site advertising; however, our organization concentrates on using social media to allow purchasers to share the word about our products and specials. This is helpful especially considering that anyone who uses our social networking channels will be able to receive special coupons and discounts that can only be received through mobile or social media accounts.