StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

European Airline RynAir - Case Study Example

Cite this document
Summary
In the paper “European Airline RynAir” the author selected to analyze the European Airline RyanAir. RyanAir has gained a lot of market share in the industry by using a low-cost leadership strategy that allows the firm to offer its customers the lowest fares in the market…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
European Airline RynAir
Read Text Preview

Extract of sample "European Airline RynAir"

The 2011 RynAir financial statements are illustrated in Appendices A-D. The report will also include a discussion of the accounting cycle. The accounting cycle is a systematic system used by accountants to keep track of economic activities in order to prepare the financial statements of the company. The flow chart below shows the steps of the accounting cycle. (Google, 2011).Ryanair Corporation must pay close attention to its accounting cycle. It all starts with the receipts and source document that are used to analyze the journal transactions.

The firm could implement a new system that digitalizes all receipts. This system would improve the accountability of the system since it would create a backup of all receipts. Accountants instead of sorting through a bunch of small paper receipts they can get a digital image of each receipt in front of their computer monitor. The accountants would be able to work faster because inefficiencies in the journal recording process would be reduced. The income statement is a statement that reflects the profitability of a company during an accounting period.

In 2011 RynAir had total revenues of €3629.5 million. In comparison with the fiscal year 2010, the company increased its revenues by 21.46%. The net margin of RynAir in 2011 was 10.32%. The firm achieved earnings per share of €25.21. The operating expenses of the company were €3141 million, which was higher than the 2010 total of €2586 million. A cost factor that increased a lot in 2010 was the fuel and cost expenses. Traditional fuel and oil expenses are the biggest cost factor in the airline industry.

In 2011 the company spends €1,227 million in fuel and cost which is an increase of 37.26%. Since the company increased its revenues at a higher rate than its expenses the overall profitability of the company was better. The balance sheet of the company is often referred to as the statement of position. The balance sheet illustrated how many assets, liability, and equity a company has at a specific point in time. The total assets of RynAir in 2011 were €8,596 million and its total liabilities amounted to €5643 million.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(European Airline RynAir Case Study Example | Topics and Well Written Essays - 514 words, n.d.)
European Airline RynAir Case Study Example | Topics and Well Written Essays - 514 words. Retrieved from https://studentshare.org/business/1578436-the-transportation-industry
(European Airline RynAir Case Study Example | Topics and Well Written Essays - 514 Words)
European Airline RynAir Case Study Example | Topics and Well Written Essays - 514 Words. https://studentshare.org/business/1578436-the-transportation-industry.
“European Airline RynAir Case Study Example | Topics and Well Written Essays - 514 Words”, n.d. https://studentshare.org/business/1578436-the-transportation-industry.
  • Cited: 0 times

CHECK THESE SAMPLES OF European Airline RynAir

The low-cost Airline Ryanair

Ryanair, an airline in the transportation industry, forms an interesting choice of company which one can analyze using this model.... It is a low-cost airline, which is the second largest airline in Europe, and belongs to the transportation sector of the tourism industry.... This success of the airline is intriguing, and leads one to wonder whether the success can be explained by the recent deregulations that happened in the aviation industry in Europe in 1997 or whether it is due to the low-cost business model that Ryanair operates under....
3 Pages (750 words) Essay

How Can RyanAir Maintain Its Dominance in the European Low-Cost Airline Market

The nature of competition in european airline industry been changes as most of the leading airline service providers are competition with other on the basis of low cost services.... How Can RyanAir maintain its dominance in the European low-cost airline market?... European low-cost airline market Table of Contents 1.... he Market of Low Cost airline in Europe 5 4.... However, the fact is that RyanAir already exists as market leader in European low cost airline industry....
12 Pages (3000 words) Literature review

Marketing Strategies for RyanAir

The paper "Marketing Strategies for RyanAir " presents PESTLE and SWOT analysis of the air company in the european market, focusing on the development and sustenance of niche consumer markets and working to differentiate its position in relation to its competitors working in the larger market.... hellip; RyanAir's flight operations tend to get largely affected by political turmoil and instability in the european markets.... Change of policies pertaining to the european Union owing to the outbreak of viral epidemics and also rise of terror threat tends to affect its spontaneous flight services in several european regions....
5 Pages (1250 words) Case Study

Europe Leading Airline Company Ryanair

This research paper “Europe Leading airline Company – Ryanair” endeavors to analyze Ryanair, with special emphasis on situation analysis, decision making, planning and controlling process, leadership and organizational structure.... The bargaining power of customers is very high as they have many airline service providers to choose from.... The barrier entry of airline industry is quite high as it requires heavy investments and technical expertise....
12 Pages (3000 words) Essay

The Economic Environment of Business

Ryanair is one such airline that has expanded significantly since 1985 (Ryanair 2010).... In order to understanding the airline industry it is important to understand the customers first.... The airlines on the other hand are customers to airline manufacturers like Boeing and Airbus (Palmer & Ponsonby 2002).... The governments and the global economic structure are the other factors that highly affect the airline business.... The airline business has enhanced international trade and investment for many years thereby taking a huge stake in encouraging globalization (Gregory & Marilyn 2004)....
14 Pages (3500 words) Essay

Ryanair Airline Employees

The subject of this paper is Ryanair airline which will be examined in the context of its interaction with the staff with attention to the nature of the relationship and making recommendations on how the situation can be improved.... Even when many European airlines are cutting their staff, the airline keeps hiring and promoting which attests to its commitment to caring for their staff.... They may not be the highest paying airline in the market but they claim that they always strive to ensure their salaries compare favorably to those in other airlines (Creaton, 2014)....
10 Pages (2500 words) Case Study

External and Internal Environment of Ryanair Airlines

Ryanair Airlines was established in 1985 and currently it has become one of the most successful low cost european airline… It has been observed that the company mainly operates flights of short-haul in Ireland, the U.... Political: The deregulation of the Aviation industry in Europe had helped in the growth of the airline companies since 1997....
4 Pages (1000 words) Essay

Marketing of Ryanair Airlines

These marketing actions increase customer contact period with the Ryanair cabin crew, which enables passengers to feel comfortable with the services offered by the airline.... The marketing strategies and programs of the airline contemplate in this report, to enable for a comprehensive outline of Ryanair airlines in marketing it is services across the world.... These factors influence the external environment, pose threats and opportunities and development impacts on business strategy and corporate objective as discussed in the tableRyanair on the external environment has been affected politically by over-taxation of natives for the construction of various airports across the european Union....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us