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Sat-Rad Users - Case Study Example

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Summary

The purpose of this paper “Sat-Rad Users” is to provide a brief answer to a few questions pertaining to market research on Sat-Rad users. A sampling universe is ultimately everything that will be examined for statistical analysis, of which the sample is a component…

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Subject: Business
Type: Case Study
Level: Masters
Pages: 1 (250 words)
Downloads: 2

Extract of sample "Sat-Rad Users"

The reasoning as to why I have chosen this sample definition is because we are not only looking to see which types of people simply use Sat-Rad but we also want to characterize the people who use competitive products to perhaps determine why they have a preference for these products. How would you define a "user" of Sat-Rad radio? Please support your answer? I would define a “User” of Sat-Rad as an individual who will actually use a Sat-Rad, a competitive product or a similar product.

This would probably encompass automobile drivers who are tech-savvy. One important distinction must be made which is that the user is possibly different from the consumer as the Sat-Rad products will probably be purchased by automobile companies and installed as an option for end-users.

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