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Burts Bees Industry - Assignment Example

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Summary

The paper under the title 'Burt’s Bees Industry' touches upon Burt’s which is an exemplary company for an emerging business. Burt’s Bees was able to grow from a tiny company into a national distributor of personal-care products because Quimby learned to develop new products…

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Subject: Business
Type: Assignment
Level: Masters
Pages: 1 (250 words)
Downloads: 2
Author: lenna90

Extract of sample "Burts Bees Industry"

Soap is soap, but some are better than others – for a price. Burt’s Bees faces limited competition from more traditional personal-care products of larger companies from Procter & Gamble because of the specialty of their personal hygiene and beauty products. The larger companies cater to a much larger scale of manufacture and distribution. As such, they cannot focus on naturally raw concoctions and environmentally friendly distribution. It would mean a complete rescaling to attempt to compete with Burt’s.

Nevertheless, the cost is a factor for most consumers, and it is simply more cost-effective to purchase the products of larger companies. In the end, the competition is limited as a balance of supply with demand.

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