Resources and Competitive Capabilities Analysis of Google Inc - Essay Example

Download file to see previous pages The company’s growth is overwhelming due to constant innovations in web search and advertising. The company’s corporate strategy, proprietary technology, and strong technological infrastructure have enabled the company to compete in the market effectively. The company’s business strategy is aimed at promoting a major shift in the processing, storage, and transfer of information i.e. through the provision of server-based services that linked the end users' devices.

1.1 Historical Perspective
Google Inc. was conceived in 1995 after Larry Page and Sergey Brin met at the university; Stanford University by chance as they were undertaking their Ph.D. course. It started as a research project by Page who was later joined by Brin. After brainstorming hard on how to solve the biggest challenge of retrieving information from massive data, they formed a collaboration to find a sophisticated approach to retrieving relevant information from a massive set of data. They hypothesized a search engine that could effectively analyze the relationships between websites and produce better results than the available techniques. The existing techniques at the time ranked results according to the number of times the search term appears on the page. The collaboration produced a search engine that was named BackRub. The name was unique because of its ability to analyze the backlinks. They worked hard to perfect the technology. http://www.webopedia.com/quick_ref/Google_Services.asp

In 1998, the collaboration built a computer housing of their own which was located in Larry’s dorm room. In the same year, they built a business office in Sergey’s room where they transferred their project of BackRub. This technology worked better than others that were available at the time. During the time of their inventions, Rankdex was been used to analyze the backlinks but it was not effective. They later tested their project as part of their studies and they realized that their project could function quite effectively. http://www.webmasterworld.com.forum3/2657.htm

BackRub Becomes Google
The name Google came into being after Milton Sirotta coined a mathematical term, ‘googol’. It was then represented by large numbers and incorporated into the company’s mission to organize massive information on the World Wide Web. ...Download file to see next pages Read More