Nobody downloaded yet

Advertising Proposal for SONY Online Entertainment LLC - Case Study Example

Comments (0) Cite this document
Summary
SONY has definitely achieved an enviable reputation as a universally attractive company and brand name, but consumers generally associate this super-brand status with the long entrenched categories of SONY products such as video cameras, computers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Advertising Proposal for SONY Online Entertainment LLC
Read TextPreview

Extract of sample
"Advertising Proposal for SONY Online Entertainment LLC"

Download file to see previous pages Little of this consumer success radiates on SONY Online Entertainment (SOE) as yet, probably because it was established fairly recently as the online gaming firm of the SONY Corp. of America. Notwithstanding its distinguished corporate lineage, SOE is a fledgling company that needs to position its own brand, broaden its marketing base and overcome the heavy competition in online gaming through innovative thinking and ideas.FGH Associates, a full-service advertising agency, proposes to give SOE top-of-mind consumer recall and preference through a one-year advertising blitz that utilises every major medium - TV, radio, magazines, newspapers, cinema, video games, Internet, billboards - to deliver the message. The message: SOE is the online gaming firm for quality, innovation and delivery. This message will be delivered to the target market through meaningful advertising modules that exude warmth, energy and ingenuity. Advertising is meaningful if it is true-to-life and effective, warm if gentle and sensitive, energetic if lively and appealing, ingenious if imaginative and silly but clever (McKay, 2005).In adopting an advertising strategy, positioning plays an important part. Positioning a product for a feasible market involves communication, which has become difficult in an "over-communicated" society (Goldman & Papson, 1994). There are just too many companies, too many products, and too much marketing noise such that in the US alone, per capita consumption in advertising is placed at $200 per year. In 2006, adspend worldwide was placed at $385 billion and is expected to reach $500 billion in 2010 (Chowdhury, 1994). Through all this noise, however, a firm can manage if it considers not only its own strengths and weaknesses but also those of its competitors. The easiest way to get into a person's mind is to relate to customers in a personal way (Desmond, 2003) and appeal to emotions in some ways (AllBusiness.com, 2008). This can only be done if the advertiser believes in his product. Even the most carefully thought out and highly creative ads would fail to connect if the product is not as good as advertised.

The American Research Group (2007) sets 10 rules in making advertising more effective:

1. Tell a simple but good story instead of just purveying information.
2. Make the desired call to action an essential part of the story.
3. Use emotional appeal as basis.
4. Use easy and simple arguments.
5. Show instead of tell the message.
6. Use symbolic languages and images that relate to the senses,
7. Match what viewers see with what they hear.
8. Stay with a scene long enough for more impact.
9. Let a powerful video speak for itself.
10. Use identifiable music.

When advertising takes these rules to heart and still fails to sway consumers, it may be worthwhile to follow ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Advertising Proposal for SONY Online Entertainment LLC Case Study”, n.d.)
Advertising Proposal for SONY Online Entertainment LLC Case Study. Retrieved from https://studentshare.org/business/1534549-advertising-proposal-for-sony-online-entertainment-llc
(Advertising Proposal for SONY Online Entertainment LLC Case Study)
Advertising Proposal for SONY Online Entertainment LLC Case Study. https://studentshare.org/business/1534549-advertising-proposal-for-sony-online-entertainment-llc.
“Advertising Proposal for SONY Online Entertainment LLC Case Study”, n.d. https://studentshare.org/business/1534549-advertising-proposal-for-sony-online-entertainment-llc.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Zatwsho LLC Case Study
Zatswho LLC . This report analyzes the business idea of a mother and a daughter who started a new venture with the name of Zatswho. The report identifies tips for making a family business successful as well as pitfalls that family members should avoid to make the family business a success.
5 Pages(1250 words)Case Study
Online entertainment
Naturally, the television itself has existed in widespread usage for over half a century. However, the revolution of the Internet has shifted the focus and the available means by which individuals can entertain themselves within the current environment. As a function of this fundamental shift, realizing that the Internet has a profound effect upon the way in which people are passing their time and entertaining themselves is not, in and of itself, a sufficient level of realization.
13 Pages(3250 words)Research Paper
Sony Integrated Marketing Communications
Sony based in US is one of the right arms of SONY in Japan. The Sony Corporation had its foundations laid down in year of 1946. Sony is known all around the world for the best quality of audiovisual brand of the electronics, which have gained popularity all around the world in a great manner (Viagas, 2006, p.32)
14 Pages(3500 words)Case Study
Advertising for SONY
These commodities are produced under the following five categories; entertainment, electronics, games and financial services. Its business operations are Sony Financial Holdings, Sony Ericsson, Sony BMG Music Entertainment, Sony Computer Entertainment and Sony Electronics.
10 Pages(2500 words)Essay
Sony Corporation
Schumpeter is popular for his original theory in 1911 that linked entrepreneurship with innovation in which he stated that an entrepreneur is an innovator that brings to table new ideas & innovations that result in the creative destruction of established monopolies.
4 Pages(1000 words)Case Study
Generic Strategies of Sony
Founded in 1946 by Masaru Ibuka and Akio Morita, Sony is now a global organization worth $60 billion. The company was first known as Tokyo Tsushin Kogyo. The simpler name "Sony" was coined after Morita's first visit to the United States. In 1950, the company created its first tape player/recorder called the G-Type recorder.
10 Pages(2500 words)Case Study
Sony TV Marketing
Australia's population has more than doubled over the last 50 years from a resident population of 9 million in 1955 to over 20 million in 2005. (Australian Bureau of Statistics). This increase in population will increase the demand for television sets such as Sony as families look for daily entertainment.
9 Pages(2250 words)Case Study
Sony PlayStation 3
Harper-Torchbooks, Jan. 1956. 17 Roberts B, (2009). 'The Global Mobile Gaming Market Will Grow at a 16.6 Percent CAGR to Reach $18 Billion in 2014' Abstracted from Research and Markets 'Mobile Gaming in Emerging Markets: Five-Year Forecast and Impact Analysis'.
13 Pages(3250 words)Case Study
BARON FALCON DART, LLC ( case study)
in order to effectively come up with the master schedule, the fact that there must be zero inventories at the end of the month of October since the company has no room to store the merchandise will be taken into account. Upon establishing a master schedule, recommendations will
1 Pages(250 words)Case Study
Sony
Sony BMG is used a real life example of a company that has incorporated VPF in its operations. Sony launched its mobile value network operator
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Advertising Proposal for SONY Online Entertainment LLC for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us