The Business Plan: The Spirit Hop And Grape Company Asia Ltd - Essay Example

The first product that we will be launching will be SHAG, a premium lager "microbrew" type beer due to the lack of any real competition in this marketplace. The second product will be Blue SHAG Vodka plus, a delightful Vodka drink based on taurine, "The Business Plan: The Spirit Hop And Grape Company Asia Ltd" paper provide a blueprint for the import and distribution of SHAG (the beer), SHAG RTD, and SHAG Blue (caffeine and guarana) from Holland. Dark Horse Imports Inc. is a soon-to-be-launched branch of The Spirit, Hop, and Grape Company.
guarana and caffeine. The third product is a "fab" drink. Following the trend of "fab" drinks, SHAG will launch its own exciting range of fruit-flavored fermented alcohol drinks.

SHAG Beer: Brewed traditionally in Holland, with long lagering and fermentation process, Shag Lager has an alcoholic content of 5% ABV. Using natural spring water, superior malt, hops, and yeast from Holland respectively. The end result is a premium larger superior to other major brands. Shag is supplied in 24-pack cases consisting of 300ML bottles in the cluster (six-pack) packaging. Major Benefits -Superior Lager - Superior taste compared to other major brands in the market potentially Strong Market Presence - for the growing and large Australian Beer MarketUnique and Attractive PackagingUse of Superior Products from HollandSupplied in Convenient PackagingBlue SHAG Vodka plus: Vodka-based drink with taurine, guarana, and caffeine.

Described as being a better tasting product than most other Blue drinks, Blue Shag has an alcoholic content of 5.5% ABV. Its unique, 250ml bottle and its marketing plan through merchandising will ensure people keep coming back for more. Major Benefits- Unique Taste Aim for Customers 'wanting more' of Shag - 250 ml bottle unique Marketing PlanSaleable as the Best Blue Drink in the market appropriate Alcohol ContentSHAG "fab": Following the trend if "fab" also called flavored alcoholic beverages, SHAG will launch its own exciting range of fruit-flavored, fermented alcohol drinks.