Business Research Methods - Term Paper Example

From the paper the most obvious weakness of the questionnaire is the lack to give a brief description of the purpose of the research, there is need to include a brief description to the respondents on what the research is aimed at finding out.The other problem with the questionnaire is that the questions are not logically set, there is a need to set the questions in a logical manner and opt to mix them up. This is achieved by grouping questions that tend to get some information together and arranging the questions from simple questions to the more complex question.

The format of the questions in the questionnaire is mixed up and does not follow this rule.The other crucial information missing from this questionnaire is the information on confidentiality, there is need to add a note on the extent to which ethical issues on confidentiality will be observed, this will ensure that the respondents don't give biased information as a result of fear of exposure of information. Therefore there is a need to give a statement that tells the respondent about the level of confidentiality.

Descriptions on where to return the complete questionnaire are also missing, there is need to clearly explain where to return the form and also advice the respondent to completely fill out all the questions because a questionnaire that is not fully filled is always discarded. The other drawback with the questionnaire is that there are two questions in one question, this is evident from the use of the word "and" in the questions, a research question in a questionnaire should not contain two question and thi9s is avoided by not using and in the question, this is evident from question 15 and 7, the problem with the two questions is that the respondent is not sure which question to answer and this leads to biases in responses given.