Why Strategy Evaluation Can Be a Sensitive Undertaking - Essay Example

In the assessment of suitable advantages, the evaluation process must be able to bring out a comprehensive SWOT analysis of the operations planned. This must be in connection with the capabilities of the proposed business system. The realistic assumption is a factor normally ignored in most business policies. A case of assuming the availability of the traditional workforce to undertake a task that involves more drudgery but is very cost-effective may not work if better opportunities are available to the targeted workforce (Allan).

On proper allocation of resources, even though required financial resources might have been arranged, it might not have considered the need for skilled and competent employees. Further, the manager must also be able to ensure compatibility in the operational styles with the other departments and units in the same organization. The creation of an environment for consensus and acceptability of ideas across the group needs to be present for a viable strategy for the business. A clear judgment on the time allocation for various processes like market analysis, product generation, test marketing, and final launch must be carefully positioned to prevent the loss in the advantageous position that the company might have had initially (Allan).

Due to all these reasons, strategy evaluation often tends to be a very complex and sensitive exercise.