How to run a good business - Essay Example

How to run a good business To start off with a business, one of the major things that we've to keep in my mind is the potential market of the business. If the market is big, you don't have to worry about the return of the capital that you were planning to invest in the business, though you'll have to invest it wisely. Second of all, we'll have to conduct a research on the type of business that we're planning to start as in if there is more room for the industry to grow, the products that have already been introduced in the industry as when entering an industry, we'll have to come up with the new plans and products to settle in the market first, and then to capture the market share.

After all this is done, we'll have to find a suitable place to set up the firm (where the demand of the business is more), the suitable people to run the business, proper equipment and assets and full fledge advertising to promote the business in order to attract the customers. As far as the Samah caf' is concerned, the owner would have to arrange for a large amount of capital to start off with the business as the assets and equipments used in the business will have to be state-of-the-art, up-to-date.

Secondly, Samah caf' will have to opt for a suitable place to set itself up where mostly the upper class citizens or the tourists live, as the main market of the business will be sheikhs, the upper class citizens of the city and the tourists. Once the location of the business is decided, it will then have to move its attention towards the qualified staff that would be required to run and maintain the business, as they play a vital role in satisfying the customer needs as they have specialized in that field.

Once all the basic things are done, the business will then have to arrange for the latest equipment that is required in the caf', in addition to that, the business will also have to chalk out a plan to run it successfully and for that to happen; it would need a marketing department to take the responsibility of spreading the word to the targeted market by all means of mass communication, which will be through the newspaper, internet, magazines, radio, pamphlets, billboards, and even door-to-door service.

Once the word of the business is all over the people, the company might then have to form a maintenance department to make sure that the demands of the consumers are being met.