quora
Nobody downloaded yet

New Product Management - Case Study Example

Comments (0) Cite this document
Summary
The product we developed in our R&D department after thorough idea generation and qualifying process is a hand held wireless multi-functioned communication device. Presently we are in the last quarter of 1997 and we hope our prototype will pass through testing phase successfully in two to three next business quarters…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
New Product Management
Read TextPreview

Extract of sample
"New Product Management"

Download file to see previous pages BlackBerry, other than regular mobile telephone function, simultaneously supports various additional functions like web surfing/browsing, internet based fax, text messaging and e-mailing.
BlackBerry works on the wireless data networks of cellular phone service providers and an ordinary mobile phone user will be able to utilise its entire functions by simply buying and switching on it. Originally BlackBerry devices have monochrome displays but soon after successful launch of this model we plan to market next models with color displays.
In addition to Personal Digital Assistant (PDA) functions, BlackBerry has its own built in 'thumb-enabled' keyboard for easy operation and use. Our BlackBerry is also able to send emails, messages and data to the users using other devices. It also has an ability to send and receive emails to and from computers of any user types. We have also added a track wheel to scroll and click while using. Our aim is that cell phone users should not depend on traditional mobile phone devices for communication.
Present BlackBerry model 950, uses Intel process 80386 and 16MB RAM in it. Technically BlackBerry offers multi task system that enables it to perform various functions as single function and doesn't compromise on speed and quality. One can send digitally secure messages by using BlackBerry too.
Up to our enthusiastic plans and expectations, this device will be very popular in all mobile phone users and specifically among business users. For this purpose we intend to do a complete concept and product testing plan

2-0: Research objectives:
Objective of research is as important as research itself is. Without a focused objective, no good findings can be expected from any type of research. Research objective is to have maximum feedback form selective and targeted customer groups so that enough information which may be needed for any modification would be available to us. Though product has gone through various in house and laboratory tests, but unless we have a solid view about consumers' perception about bb we cannot proceed further. This research enabled us to improve the product before its test marketing.

3-0: What Information is needed
Our research includes following questions and we vigilantly tried to find out the answers of these questions by applying Primary Research and conducting Focus Group Discussions: Further points include collection of information about various issues: (1)
Should we offer BlackBerry as such or some changes are required
If no changes needed, which market is most likely the best appropriate market to target in the beginning
Should we offer BlackBerry to all mobile users or only to the business
users in the beginning
What price should be charged for this high end innovation
In which demographic markets we should focus in the beginning
3-1: Our Research ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“New Product Management Case Study Example | Topics and Well Written Essays - 2500 words”, n.d.)
New Product Management Case Study Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/business/1508357-new-product-management
(New Product Management Case Study Example | Topics and Well Written Essays - 2500 Words)
New Product Management Case Study Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/business/1508357-new-product-management.
“New Product Management Case Study Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/business/1508357-new-product-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International project management: designing a new product
The primary step in the realization of an efficient control strategy involves the development of an integrated summary focusing on the schedules of the events. The development of a comprehensive summary pertaining the build-up process allows for the
6 Pages(1500 words)Assignment
New Product Development Case Study
easy Group is based in the Rotunda in Camden Town, London, United Kingdom although it is registered in Jersey easy Group acquired various businesses and has continued diversification. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance.
10 Pages(2500 words)Case Study
Product & pricing (marketing management)
However, despite dissipating figures, TiVo is capable of turning into a viable and profitable project in future even though it chooses to align with DirectTV. TiVo management made good use of Ansoff's growth model by applying New Markets Strategy involving market development and diversification.
6 Pages(1500 words)Case Study
The Roles of Product Life Cycle
The current thinking in product development is that the best practice of marketing management cannot enhance the exchange value and scalability or usability of a product if it does not configure product planning and management. This is called product policy, which involves planning and managing a product.
8 Pages(2000 words)Case Study
Case study of Strategic Management - New Balance
Regardless, New Balance only maintains between eight and 12 percent of the entire global market, which is insufficient for their growth requirements. There are several opportunities available for New Balance to shift its position as a follower in the sales market and emerge a leader.
7 Pages(1750 words)Case Study
Global product
A Global Company is the one that operates in more than one country, and is able to streamline its processes so as to operate synergistically in diverse locations. (Philip Kotler, 2000) Most global firms try to introduce their existing products in new markets with or without variations in the overall product or marketing strategy.
8 Pages(2000 words)Case Study
Ciscos Product Grant Program
Unless where otherwise stated the Cisco PGP website (Cisco 2007a) was used as the main reference for this paper. The simplest way to describe the PGP that it is a grant given by Cisco to a qualified nonprofit organization serving a community through services such as health care or education, in the form of best-in-class networking products and technology.
12 Pages(3000 words)Case Study
Product Portfolio Analysis of Heinz
Apart from these the company also hosts other products like biscuits, Juices, Soaps, Beans, Pastas, Condiments and Desserts. BCG Growth-Share matrix is widely used in corporate strategic analysis. This matrix helps in analyzing likely "generators" and optimum "users" of corporate resources.
6 Pages(1500 words)Case Study
Coca Cola product life cycle
in the industry, while also having strategies to adapt to every stage of the lifecycle, which means that it helps in promoting a proactive approach to planning (Yang et al, 2007: p943). While every product in the world is unique, including Coca-Cola, they all follow a similar
6 Pages(1500 words)Case Study
Product Survey Project
Budget limitations may be compelling to settle for low cost hardware that may not be sufficiently effective. Specifications on the other hand can be examined in two
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic New Product Management for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us