Why Disney Is Doing Better Than Any Other Animation Company - Case Study Example

Why Disney Is Doing Better Than Any Other Animation Company Literary Review Contents Introduction - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3 2. Research article "Paramount Pictures and DreamWorks Pictures" by Typo XP - - - - - 4 3. Research article "Disney and Other Animation Company" by Katie Mason - - - - - - - 6 4. Research article "Lead to Animations than the lifeless Imaginary" by ViewPoint - - -- 8 5. Conclusion - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - --9 There is number of different ways to communicate. Communication is a way to convey your ideas to other. Different languages are being introduced to communicate among different communities. Later for distant communication smoke or light flashing was use to communicate. Letter writing then comes deliver by birds or people riding on elephants, horses in the role of postman. Newspaper with text is also counted in communication way. Telephones comes the next giving a way to media on radio and later on television. Media is actually a way to communicate in a manner to attract the audience. Publicizing the products, i.e., marketing; conveying the reports of distant lands i.e., news; and playing different plays to convey a moral to the world, i.e., theatres in attractive manner using colors, text styles, music, sound becomes the famous and well known way of communication. The time changes, education brings the era with new technical resources to communicate. This new age of computers introduces Internet that can be surfed different distant ideas far sitting from home. Computer allows different communicational ways to be set together on one palette of media naming it as "Multimedia". Multimedia is being defined in different books as a media that communicates in different pattern and somewhere it is define as media that integrates text, sound, animation, videos, and colors to process information. The integration of different media on a platform that is used to convey information, which not only attracts audience but also make them convince to understand, learn or keep them in mind for long time is known as multimedia. Using the latest resource of communication, i.e., Computer, First multimedia software was Microsoft PowerPoint that was easy to use and allows integration of different media to present. Microsoft power point combines animation, flashing text, colors, sounds, music, videos etc. to convey the information. Later flash and other languages are being developed to communicate as a multimedia agent. The interactive media explores up the advertising, moral displays and other presentations electronically on Internet known as Websites. These websites use to commercialize a product or convey different kinds of information. To attract the audience / users, these websites are made more and more interactive and attractive using different media scales on a dingle page. Different animated (.gif files) images, flashing, colorful and special effects text, sounds, videos, and music are embedded to develop multimedia website. Moreover, these interactive multimedia website development is not only highly expensive but also they are heavy to load on user end and requires a good bandwidth Internet connection along with different plugins installed on the computer that allows website to be displayed. Besides this drawback the advantage of using multimedia websites is that it attracts the audience and makes them learn more quickly about whatever the information conveyed. Though, commercially this reason is enough to over come expensive development as it is helping the business to earn more and fast. Getting in more detail, its one more advantage counted as if the audience is unable to listen, one can read the text and if on is un able to read, he/ she can of course listen to the attractive music and publicizing words for the product. It may takes much time to develop but once it is developed it maximizes the level of individuality and other business and personal standpoints. Besides on being computer and developing attractive websites, it holds a number of ideas while making movies using different multimedia packages. Cartoons and other movie making usage is being found to be growing in the market intensively. Paramount Pictures and DreamWorks Pictures Paramount is one of the famous movies making company started in 1912 by Adolph Zukor born in Austria-Hungary in 1873. Later he shifted to New York. He was a great businessman and started his movie making business by buying nickelodeon a film studio in 1903. He flourishes his business by taking over the business of his partner Marcus Loew; his partner in film making business. A film making company may not run by a single body with few employees but some faces that may represent on the screen the company should be introduced. Zukor then to expand out his business started hiring new faces and make them world know as celebrities. Zukor introduced a new young face Mary Pickford, who was soon started knowing with the name "America's Sweetheart". Many more faces started coming on the screen hired by Zukor for the reorganization. Later company merged with another film making company then called as, "Players - Lasky Corporation". Many changes in the business, the ups and downs, the mergers, the bank croakiness, the shuffling of management in the company and other big small changes leads to a new reorganized company that is "Paramount Pictures Inc." in 1935. Later with the downfalls at Paramount Pictures, it puts Zukor, Lasky and other stakeholders on fire. For after every bad season there is a good one, similarly, Paramount again stood in 1954, with its well-known faces, players once introduce by the company. They concentrate on business to compete Fox's Cinema scope. Later Paramount started getting famous for its well-known faces on screen, directors and especially its logo. Paramount Pictures are one of the famous film making companies that has not only on screens for films but for many serials and cartoons as well. Computer technologies are getting faster interruptions in media, as Paramount Pictures from the start of business aimed to give audience what they demand. Now a day's audience is much more into computers, technologies and fictions. They really want something innovative, something digital, something true in colors, something that can be executed on every kind of media device they use; whether it's a digital video display unit, or a video game player like play station, may be a computer and it can also yet especially a mobile device. And though, paramount starts giving computer graphical views to its plays and series. Hiring best software designers that knows well to work on for computer graphics can only possibly do movies using new techniques for effects and this. The very well known series is now being upcoming from paramount with full of computer graphic effects naming, "Star Trek". The article in Trek Movie report says, "STAR TREK redefined science-fiction and constantly pushed the envelope with concepts that were ahead of their time," Nogawski said. "By giving the series a digital upgrade using the best technology available today, it will continue to be a leader in cutting-edge television programming as we introduce the series to a new generation of viewers." Talking about DreamWorks Pictures, it is a part of Paramount Pictures Inc. It won academy awards for its productions for the exotic movies like American Beauty and Gladiator. Freud agrees with the process of pleasure, which gains energy with the principle of controlling the activities, displacement, consideration and dramatization. Giving it a physiological thought, controlling the activities may give the imagination of more than one activity, leading with the displacement, which moves combination of these imaginations in some direction to achieve the controlled activity. Considering the movement of imagination, and adding it up with the reality drama of life ends up with imaginary characters, objects and might sometimes the whole movie. Converting this to a movie or a play is the shooting, i.e., gives imagination the real impact. Besides imagination and shooting one more important thing for a play to be ready to show the audience on screen is editing. Metz was good at editing and polish the imagination in real on screen. Part from editing imagination, camera movements are necessary part of a polished movie. Where the camera should focus the character Where the camera should take sides And Jacobson introduced all other stuff making imagination more near to reality. Thierry Kuntzel then joined the company founded by Freud, in sense as language matters a lot when imaginations have to put in real. He agrees with Metz idea of editing and later camera settings as it affects spectator's gaze. And though in early nineteen's the company making movies through psychological process founded. Steven Spielberg, Jaffrey Katzenberg and David Geffen (SKG) later in 1994 developed DreamWorks SKG animation movie making company. The successive co-production of SKG and PDI, give way to a deal in joint venture of both companies, which than said to be as first animated movie making company founded in 1996. Within next two years the first animated comedy movie Antz is launched. Prince of Egypt was next. Later in 2000, the animation movie center departs from original DreamWorks Company with the name "Dream Works Animation (SKG)". That was a big time for DreamWorks to own two companies and moreover animation Production Company was all in the world known to be the first animated movie making company. It gave soon another hit that was, "Chicken Run". Dream works were very much in competition with Disney world productions. Producing different cartooned movies likes Spiderman and pirate series, now it was time to give for a big hit. And though in 2001, DreamWorks Animation (SKG) produces a movie with an animated character named "Shrek". Disney produced character "Mickey Mouse", Warner brothers did "Bugs Bunny" but now DreamWorks Animation SKG introduced this "Shrek" character moving in all animated movie. This was the first animated movie won not only academy awards but also the hearts of audience. It gives a business in billions. Moreover, till now Shrek 3 has been seen on big theatre screens however in 2010 "Shrek 4" is expected. With the best of Shrek, in 2005, DreamWorks animation works for animal kingdom placing almost all animals, zebra, Giraffe, lion and hippopotamus in a movie named "Madagascar". After the success of Madagascar it was seemed as all the eggs of DreamWorks were placed in two names i.e., Shrek ad Madagascar. No wonder these all Computer Generated Imageries (CGI) are now having upper hand on the world of entertainment. Cartoon characters are more viewing than the original real time movies with actors and actresses. The improvement of CGI technology leading the theaters to show up with 2D and 3D movies, which may have, access remotely. That is, these movies can not only be viewed on bi screen but their audio, video on DVDs and moreover games featuring with same cartoon characters are available in market in CDS. These new technical 2D and 3D movies are dealing best business in the world. Moreover, these movies can remotely download on the computer and can be played in the respective movie playing software available on the computer. These kinds of technologies allow the client to have full security while using the product remotely on any device. Disney and Other Animation Company Disney features to be cartoon character creators. It was founded in 1923 and since then it is best for their entertainment, experiences and quality. It is well known for its creative story telling ideas. Now a days Company is divided almost in four groups; The Entertainment Studios, The Parks and Resorts, The Consumer Products and The Media Networks. Disney Studios are the same place where Disney actually started. Creation of Mickey Mouse and Snow White and Seven Dwarfs fame the Disney in a manner it is best for cartoons till now. Disney studios work for different purposes; they create movies and animated pictures; still pictures that were once used for some cartoon movie. Home Entertainment that deals in selling of the Walt Disney Movies. Other than this, Disney studio includes the Hollywood music, software and other records too. Disney flourished itself so that people are fond of it and want Disney characters in real moving with them. Though Disney appends its business more by opening Disney resorts and parks in different rich part of the world. Disney introduces different exotic and exciting rides, which can't be found any where in the parks. Disney welcomes their guests and entertains them with different characters of its cartoon world in a manner people disguise in a cartoon character entertaining the guest and kids especially. Entertaining kids and adults with different beautiful resorts and other eatable products. Usually now these resorts on peak vacations are find to be whole booked and though reservations for these resorts are done in advance. The world of Disney produces many different products of daily life use having cartoon characters on them. These products are attractive for kids and makes Walt Disney earn a lot from it as these products are highly expensive. These products may include, geometry boxes, pencils, erasers and many other stationary products. It may also include bags, lunch boxes and stickers, tattoos etc. Household utensils like, spoons, forks, plates may also found as part of these products. Gadgets, wrist watches, bracelets, earrings, pony tails, clips, dresses, shoes, socks, wallets, purses and many such more consumer products are being seen on their outlets. Expanding itself on media, Disney opens its own channels on cables. Many different series are being seen for every age on different channels. Cartoon, derails, movies, games, learning ideas etc many displays are there. The actual aim of Disney is making kids imagine that whatever they dream of can come true and they shouldn't abscond the spirit to grow more up and up to achieve their dreams in real. And though it has created innovative ideas to encourage kids and their dreams and imaginations. Discussing a brief history of Walt Disney is that, Elias Disney and Flora Call get married in 1888, they gave birth to five children. Elias was earning his living by working as carpenter and builder. But soon they left their place cause of terror for the kids at that place. Elias got help from his elder brother to start his living again on 45-acre farm. He becomes the farmer and his kids earned money in same manner. Walter Elias Disney and Ruth were the youngest so they were the happiest kids enjoying the farms and red apples from tress. But soon in 1911 they have to move to Kansas City in 1911 due to sickness of Elias and other there was no more to look to the farm. The house was sold in $5175. In Kansas City with his brothers Walter Elias Disney besides his studies worked as newspaper boy n summers. In 1918, he lied about his age, being 16 he joined military that only allow the people of age 17 for the war and went to France. However he wasn't in army but drove their ambulance and on other hand earned by selling helmet to survivors painted by one of his partners. He returned back to Kansas City in 1919 with the determination of being an artist. His keen interest made him pay his father $5 per month to lend the garage for his paintings. Soon he gets good in paintings and sold them in low prices having no such profits. His success made him make his own animation of Laugh-o-grams. In 1921, when his family shifted Portland, he stayed here and worked on his cartoons. He concentrates on his cartoon drawings and gathered few more artists in a manner to open a small company named as Laugh-O-Grams Films. He sold the film to client $11100 with $100 down payment each month where due to his client bank corrupt he hadn't then saw a penny. He had nothing left with him no partners and no office place and though he hardly had anything to feed himself. Then due to some dental hygiene film he received $500 and started working on his new project "Alice in wonderland". But incomplete he left it due to no money and moved to California with incomplete story in hand. Walt worked as extra in Hollywood and luckily became an actor. He earned not much but few money and left the field as he always want to be an animator. He borrowed his Uncle's garage and started his own studio announcing to the sellers of his new animated novel of $1500 having more than 50 animated species. This novel was none other than Alice in Wonderland. He asked his brother Roy to join his business and though then he was free of mind to concentrate on his imaginations and drawings where Roy take cares of earnings. Roy marries Edna in early and then in mid of the same year Walt marry Lilly. Walt's one and only love besides love of animating. He worked day and night for his next novel. He worked hard and created a character mouse, which was so lucky to him that made him rich. This mouse was named as "Mickey Mouse". This mouse is famous till now. The popularity makes him made Silly Symphonies, followed by Donald Duck that again gives him more and more fame. The fame and family security was earned that he became a father of Diane Marry Disney in 1933. He worked for the first time on fairy tale, Snow White for which Roy and Lilly were against as Mickey and other characters were giving him best. It fortunately gives him best as well and he opened a studio at Burbank in $3 million. In this studio, Pinocchio, Fantasia and Bambi were developed. And said to be the world's best businessman. The war years passed and this Walter raised the new horizons to action films. Later he opened Disney World in France, which was flourished more by Walter Diane Disney. This Disney World Studio till now creating new special characters for kids and adults for the entertainment. Disney is said to be the most popular animation maker company because they can make movies through animations on many different fairy tales. These all animations are hand made on paper with a lead pencil and while making movies these papers were replaced so quickly that it was impossible to know that the movie is on different pieces of paper. Now coming forward in 21st century, in the era of computer sciences, Disney started using CGI and maintains its standards by hiring best cartoonist and painters on computers. In a magazine, Digg, it was noticed written," Disney animation is putting a stop to the CGI addiction and returning to a traditional drawing plan. This change, announced today by John Lasseter and Ed Catmull, will take place in Walt Disney Co.'s Burbank studios, leaving Pixar to exclusively work on CGI projects. It's nice to know that there is an effort being made in preserving the art form." Lead To Animations Than The Lifeless Imaginary Peter Roget in 1824 gives the idea to capture the moving objects in a manner they persist. Later in 1872, Phenakistoscope invented by drawing different acts of a same creature on different paper moving in speed, which at time gives a vision of a real moving object. In 1889, Kinetoscope for the first time projected 50ft lengthy film with the idea invented by Phenakistoscope. Later in 1906, Stuart Blackton made first animated film on blackboard by rubbing the animation for different act and drawing a new one. He named the film "Humorous phases of the funny faces". This was totally a comic film. In 1910, Emile Cohl made first paper cut animations. Where as in 1911 Winsor McCay a comic animation strip is used to make a movie named "Little Nemo". Later he developed the animation of 10000 paper strips, which get the fame in theatres and named as "Gertie, The Trained Dinasour". "Felix The Cat", was next in 1920, by Sullivan's studio. This was the first animation earned fame in a manner that its wristwatches and other products were made. In 1923 then Walt and Roy's Disney World rules the entertaining world with its animated cartoons. Often new animations invented and then movies upon fairy tales and now in the 21st century, animations are being made on computers using vigorous colors and music on the background giving them funny faces. Though the entertaining and usage of new computer techniques for animations make the normal movies dull and lead to the animated movies. Now a days most leasing animated movie is Shrek by DreamWorks Animations, which is a complete computer graphic movie along with effects Conclusion Work done with hands is a work that can't be replace by any other thing. That what Disney is famous for Flash animations, and other Computer Generated Imagery animations no doubt ruling the world now a days but still hand made cartoons like Mickey Mouse, Donald Duck are still simple, sophisticated, humorous and colorful. The world of CGI, leads to new innovative to the entertainment on television and theatres. The 2D and 3D animations adds special effects in the movies and make them costly and money earning product. This CGI technology allows us to visualize those things on television screens which are not real infarct nothing in them is real except the voice. Full environments may created, the weather, the sunny rainy day and nights, nature, green and dull, moods and emotions on faces, dresses and surroundings everything. Even every step of the character taking is worked closely on using this technique. It's less costly for commercials as only a good graphics person is required rather than the shooting utensils, actors and models, along with their beauty staff and beauty accessories. But on the other way, that is true as well that hand drawings are still famous to earn entertainment. Bibliography Andrew Oliver (2000) What is Multimedia Learning and Information Services [http://www.herts.ac.uk/ltdu/technology/what_is_multimedia.html]. Available from: April 2000. Accessed on: 3rd October 2007. Anthony Pascale (2006) Its Official: Classic Trek Coming To HDTV with new CGI Updated. TOS Ramastered. The Trek Movie Report. Anthony Pascale (2006) Original Star Trek Getting a CGI Makeover!. TOS Ramastered. The Trek Movie Report. 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Peter Teow (1999) multimedia. SearchWebServices.com [http://searchwebservices.techtarget.com/sDefinition/0,,sid26_gci212612,00.html]. Available from: 17th November 1999. Accessed on: 3rd October 2007. Read More