Online Performance of EmpireDirect.co.uk - Essay Example

EmpireDirect.co.uk is an online electrical warehouse where you can buy 10,000 top brand Electrical Appliances online at the lowest possible prices and have the goods delivered directly to your door anywhere throughout the UK. The company’s mission is as follows:
- To offer the UK's widest selection of top brand Electrical Appliances available online.
- To establish EmpireDirect.co.uk as the UK's leading online electrical retailer.
- To offer customers a real alternative to traditional high street giants.
- To offer a level of customer service that is unsurpassed in the online shopping community.
- To tailor the service to the individual needs of each customer.

EmpireDirect.co.uk is among the largest independent electrical retailer in the UK with 12 National Electrical Warehouses Nationwide. Their customer can order and pay online, and collect from one of their 13 nationwide collection points. The company employ over 400 staff within the entire group. The Headquarters and call centre is based in Leeds, West Yorkshire. Their huge buying power of over £150 million a year enables them to purchase stock at discounted prices. This allows them to provide the customer with a huge choice of top brand Electrical Appliances at truly unbeatable prices. Prompt delivery is the priority of EmpireDirect.co.uk. The fast, efficient delivery service comes direct to your home. Their bulk stocks mean that most orders are processed and delivered normally within 2-3 working days from payment anywhere within the UK mainland. UK mainland delivery starts from just £1.49 per order, some of the items include free delivery at our hugely discounted rates. All products carry the full MANUFACTURERS GUARANTEE. What's more, at EmpireDirect.co.uk also offers a NATIONWIDE IN-HOME SERVICE on all non-portable appliances should the need arise. Optional extended guarantees and installation services are available at discounted rates. EmpireDirect.co.uk has now been in operation for over 25 years. You can take comfort in the fact the company has many years of experience in the supply and service of electrical goods throughout the UK and is financially secure.

EmpireDirect.co.uk has been listed No. 357th amongst the fastest growing European companies included in the 2004 to 2006 Europe's 500, an annual listing endorsed by 3i, Microsoft, Boston Consulting Group and PricewaterhouseCoopers and published by Europe's Entrepreneurs for Growth. Hitwise is pleased to announce that EmpireDirect.co.uk has qualified for a Hitwise Top 10 Award in December 2007. Empire operates a quality system approved by BSI. EmpireDirect.co.uk is a key member of RETRA - the Radio, Electrical & Television Retailers Association, which lays down strict guidelines on performance in all areas. EmpireDirect.co.uk scooped the best e-trading award for the UK in the prestigious government-backed e-commerce awards. EmpireDirect.co.uk successfully won the Top 100 Worldwide Website Awards 2004. EmpireDirect.co.uk supports the IMRG "Internet Shopping is Safe" Campaign and they are on the Safe Shopping List. This campaign is backed by Industry and Government and aims to reassure the customer of the safety of shopping online. EmpireDirect.co.uk supports the IMRG "Internet Delivery is Safe" Campaign too. This campaign is also backed by Industry and Government and aims to reassure the customer of the safety of getting their order delivered. 100% Secure Shopping. All personal information is stored using 128-bit encryption. They utilise the industry-standard Sockets Layer (SSL) technology to encrypt all personal information including credit or debit card numbers, names and addresses. They offer optional secure payment options with Google Checkout and Paypal.

Titles – General, Customer Sales, Delivery, Installation, Collections, Cancellation and Returns, Refunds, Guaranties and Warranties, Faults, Data Protection, Others, Christmas Delivery, and Extra membership Terms and Conditions.

Reference to statutory rights - Reference is made to our National Customer Support Centre which can be contacted on 0870 9016080.

Reference to jurisdiction and/or applicable law- Under the Data Protection Act, you have the right to see any data that we hold about you and to object at any time to the use of your data. We hold data to primarily validate delivery details and manufacturer warranties. We may, at a future date, wish to contact you with selected product offers, which we think, may be of interest to you. If you would prefer not to receive such offers or wish to know what data we hold against your name, please write to our Customer Service Department, Empire Direct plc, The Clock Buildings, Roundhay Road, Leeds, LS8 2SH to request this information.