Nobody downloaded yet

Retailing Industry - Essay Example

Comments (0) Cite this document
The paper discusses the differences between the use of IT by large and small companies. It would be wrong, however, to compare the companies from different industries; therefore a retailing industry was chosen to illustrate distinctions and similarities of large and small companies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Retailing Industry
Read TextPreview

Extract of sample "Retailing Industry"

Download file to see previous pages The aim of the paper is to present findings of previous researchers in a structured form, which will to draw further conclusion or will make it able to predict a general trend. New outcomes of the paper come from the analysis of those findings and result in the connection between the emergence of born global companies and the extensive use of IT strategies by small companies. Additionally the situation with SMEs' integration into e-business presents interest for the development of national economies: the paper indicates weaknesses in the current IT development of SMEs.
The development of information technologies (IT) has stretched the horizons for almost every business. Small companies have got the opportunity to open themselves to the world, large companies have used their chance to strengthen their competitive advantage through the use of increasing their internal effectiveness with the help of IT solutions.
The paper is set in the context of retailing industry, which implies a small buyer power, fierce competition, and most importantly the urgent need for diversification. Due to the fact that retail companies have developed in similar ways during the past century, they offer the same services to customers. The only way to get a company out of this dullness is to diversify itself. Diversification is extremely important for both large and small companies in retailing industry.
Previous researches of Miller (2000), Rossi and Tuunainen (2002), and Evaristo and Kaarst-Brown (2004) have observed the changes made by IT in large and small retailers' strategies and infrastructure (Section 3 and 2 correspondingly), while the framework of Brown, Seltsikas, and Tailor (2003) devotes much attention to issues of outsourcing (Section 5). Rapid internationalization of small-to-medium enterprise (SME) also presents academic interest: papers of Malhotra (2000), and Abbot and Stone (2003) concentrate on the difference of development of large and small firms in the context of IT implementation (Section 4).
Differences in the use of large and small businesses are seen most vividly in the infrastructure and strategy of companies. Smaller companies seek for strategies and IT tools that will help them to seize new business opportunities (Miller, 2000), while large retailers use IT solutions to enhance their internal effectiveness (Rossi, Tuunainen, 2002). The next section starts with a detailed comparison of the internal infrastructure of large and small retailers.


2.1 Differences in the internal infrastructure
Internal infrastructure ensures the flow of information inside the company (e.g. from one department to another). It is the most 'invisible' part of companies' operations from the customer's perspective, and at the same time internal effectiveness is vital for both large and small businesses. That is why the implementation of IT in the internal infrastructure is a common practice in retail businesses regardless of their size. Even the smallest companies, which do not make the Internet their first priority, use information systems (IS) for quick and easy access to prices, inventory and delivery times to follow through with customers' requirement (Miller, 2000). IS can enhance the internal infr ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Retailing Industry Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retailing Industry Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Retailing Industry Essay Example | Topics and Well Written Essays - 3000 Words)
Retailing Industry Essay Example | Topics and Well Written Essays - 3000 Words.
“Retailing Industry Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Analysis of the Effect of the Recession on Hypermarket Retailing Industry in Brazil

...?Analysis of the Effect of the Recession on Hypermarket Retailing Industry in Brazil In the analysis of recession effect of hypermarket retailing industry in Brazil it has to be understood that “Brazil has emerged as one of the leading markets in the world. There is huge growth of sales in the retail sector. It is expected to grow continuously over the next few years because of a constantly declining inflation rate, which allows continuous expansion of credit conditions ease; i.e., substantial demand for durable goods and real incomes and growing demand for non-durable consumer goods” (Retail Market Industry Brazil 2009)....
10 Pages(2500 words)Essay

The role of multi-channel retailing in Singapore service retail industry

...? Role of multi-channel retailing in Singapore service retail industry Contents Introduction 3 Multi-Channel Retailing-Advantages and Challenges 4 Status of Service Retail Industries in Singapore 6 Medical Services Industry in Singapore 7 Multi-Channel Retailing in Medical Services Industry 8 Multi-Channel Retailing in Medical Services in Singapore 9 Conclusion 10 References 11 Introduction The development of service standards in the retail industry led to the growth of the concept of multi-channel retailing. With the...
5 Pages(1250 words)Essay

How do companies in the retailing industry use twitter to interact with their customers Is Twitter a good tool to interact with

...and a compassionate self is going to strive to cause spiritual growth in others. The internet’s headless growth has caused an irreparable damage to the society as it unduly supported economic rationality in all fields (Fischer & Reuber 2011). This trend of thinking made the professions that were considered divine in the past look like businesses. The educational and healthcare industries are a few examples. The online social media is identified and treated as a big shopping mall where the companies advertised their products and services in the past (Jarrar 2011). The ideas and terminologies remained the same and the technique through which the marketing is being done has undergone changes that are significantly...
17 Pages(4250 words)Dissertation

Australian Retailing Industry could not passively deal with the issues that concern the employees especially when dealing with the retail practices of business (Leat, 2001, 21). Particularly in Australia, retail businesses are soaring high and are indeed making a great mark in the country's industrial statistical reports. To support the claims mentioned above, a study on the Australian retailing industry shall be studied in this paper. The Australian Retailing Market The system of retailing business is based upon the process of busying and reselling used or new items to final consumers in the market. This procedure is mainly done by...
7 Pages(1750 words)Essay

Retailing Industry of UK

... overview of the UK retail sector, using some key players such as Tesco, J.Sainsbury, Morrison and Mark and Spencer. The third part of the report focuses on how the sector is affected by factors in the PESTLE framework. Part four of the paper provides an argument in support of how an understanding of these factors by a firm can create a competitive advantage. The section also provides a brief conclusion and recommendation. 1.1Overview of the Sector under Review- the UK Retail sector Like macroeconomic analysis the analysis of the industry is important because it enables the analyst to make abnormal profits arising from information asymmetry between the proper analyst and competitors who fail to carry out a proper analysis. Just... as it...
13 Pages(3250 words)Essay

Retailing Fast Food Industry

...Retailing issues: Introduction Retailing fast food industry exits on the horizon of world's innovative schemes and plans. It has transformed its shape with increasing demands of customer's choice of products and prolific results of purchase of items. Purchasing power of food items depend upon the kind of business they will make for retainers and fast food companies , supermarkets , chain outlets and own brands . Back drop - Introduction Fast food is not only an epithet of American modern life, but it also has its origin in the verdure of American way of pursuing life in all dimensions' .It scintillated on the world map in 1954 followed by take out food in 1962. Apart from the...
21 Pages(5250 words)Essay

Bata Shoes (Retailing Industry)

...Retail Management Table of Contents Retail Management 4 Footwear Industry in UK and UAE 4 Footwear Industry in UK 4 Footwear Industry in UAE 5 Introduction 6 Part 1 7 Category management 7 Product Planning and Selection 8 Retail Design 9 Space Management 10 Visual Merchandising 10 E-shopping or Non- store retailing 11 Recommendations 12 Part 2 13 Sourcing and Buying Strategy 13 Decision Making Process 14 Decision Making Unit 15 Centralised Buying 16 Local Adaption 16 Buying Committees 17 Buying Group 18 Recommendations 18 Conclusion 19 Reference 20 Abstract The recent recession had its effect on the footwear...
20 Pages(5000 words)Essay


...Retail Strategy of LuLu Hypermarket Retailing can be broadly defined as business strategy for expanding business through forging alliances with others so as to meet customers’ requirement and maintain one’s competitive advantage (Levy, Weitz & Pandit, 2008; Gilbert, 2003). The retail strategy therefore becomes critical element of the success of business, especially for hypermarket chains like LuLu. It is one of the largest hypermarkets of Doha, Qatar that has more than 90 stores across 18 countries with more than 435,000 shoppers per day (LuLu). It has been able to maintain its niche market position because of its retail strategy that is people centric. Their major focus...
2 Pages(500 words)Essay

Social Responsibility in Coffee Industry and High Street Retailing

...Social Responsibility in Coffee Industry and High Street Retailing Introduction Supply chain in any industry would refer to the sequence of processesas per which a product is produced and reaches the final customer (Ganeshan and Harrison, n.d.). In both coffee manufacturing and high street cloth retailing, relevant issues pertaining to supply chain management is found to exist. These range from ethical issues arising out of differences in opinion due to perceptive dissimilarities as well as those related to producers, middlemen, retailers and consumers (Seuring and Muller, 2007). The ethical tensions may vary from country to country and also as per size of the firm. In case of international supply chain, a major problem emerges... from...
8 Pages(2000 words)Essay

The Retail Environment and the Supply Chain of Online and Offline Retailing of the Music Industry

...E-business Music Contents Introduction 2 Offline retail environment for Music 2 Retail Supply Chain 2 Product tracking to track and compare all the titles 2 Benchmark assortment against competition 2 Promotion Analysis 3 Alerts on critical products 3 The Shifting Music Supply Chain 3 Online Retail Supply Chain 5 Value Creation 6 Amit and Zott Value Creation Model 7 Efficiency 7 Complementarities 8 Lock-In 9 Novelty 10 Recommendations 11 Developing Technologies 11 Develop Strategic Alliances 11 Develop the Site 12 Conclusion 13 Reference List 14 Bibliography 16 Introduction The current project analyses the retail environment and the supply chain of online and offline...
16 Pages(4000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Retailing Industry for FREE!

Contact Us