Nobody downloaded yet

Marketing to the South Asian Population - Assignment Example

Comments (0) Cite this document
New waves of immigration and widespread increase of ethnic diversity during the past years have led to the increase of heterogeneity in regional cultures. Ethnic minorities now play greater roles in the economies of developed countries in general and the UK specifically…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Marketing to the South Asian Population
Read TextPreview

Extract of sample "Marketing to the South Asian Population"

Download file to see previous pages Moreover, the increase of ethnic diversity has become a trend that will increase, which means that UK population will be even more heterogeneous in future. (Halsey, 2000) The number of immigrants from South Asia will rise, which means greater social weight for this group - currently, the largest of all ethnic minorities in the UK.
Adding to social weight also means adding to economic value of South Asian population in Britain. Previously perceived as lacking the purchasing power (Sivanandan, 1989) ethnic minorities now present a significant segment "as consumers, workers, and investors in Europe new immigrant groups are beginning to impact the economic, social and political scene" (Palumbo and Teich, 2004). On the one hand, the significance of ethnic minorities increases, and on the other one, practitioners lack the information on how to use their presence. Indeed, buying behaviour of foreigners differ from European significantly. For instance, Delener (1990) finds that religiosity affects significantly buying behaviour of many ethnic groups. Therefore, understanding of purchasing habits of people from minority ethnic group requires understanding of their cultural differences, which become apparent in ethnic identities of each nation.
Despite the wide academic interest to immigrant adaptation (Bhugra et al., 1999; Masuda et al., 1970; Phinney, 1990; Ward and Kennedy, 1994) there is still a significant lack of coherence in the description of ethnic identity, particularly because of terminological issues. Ethnic identity is explained in early studies as common ancestry based on shared individual characteristics and socio-cultural experiences (Drieger, 1978); and as fellings of belonging or commitment (Ting-Toomey, 1981). Later researches consider ethnic identity of a group or individual as the maintenance of original ethnic persona (Laroche et al., 1998) and a sense of shared values and attitudes (White and Burke, 1987). Thus 'ethnic identity' is not a clear term, but rather an umbrella of terms close to each other, yet not exactly similar, remaining opened for new perspectives.
Consequently, such multi-dimensional definition of ethnic identity has led to wide acceptance of its multi-dimensional nature (Christian et al., 1976). Another underlying notion widely agreed is that ethnic identity is bound to culture. (Rosenthal and Hrynevich, 1985). However cultural dimensions vary across studies, proposing different models for the analysis of ethnic identity, mainly depending on the particular observed identity. For instance, Palumbo and Teich (2004) indicate religion, rite of passage, language, food and leisure as dimensions of Hispanic ethnic identity. Laroche et al. (2005) while observing differences between Greek and Italian identities, analyse three dimensions: ethnic language use with family members, ethnic language media exposure and ethnic attachment. More general research of Constant et al. (2006) measured ethnic identities of ex-Yugoslavian, Greek, Italian, Turkish and Spanish ethnic groups with five elements: language, culture, social interaction, history of migration, and ethnic self-identification. Without further excessive specification, seven widely accepted dimensions of ethnic identity are given: language, friendship networks, religious affiliation, participation in clubs and organisations, food preferences, traditional celebrations, and politics.
Ethnic minority groups present a vast field of interest ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing to the South Asian Population Assignment”, n.d.)
Marketing to the South Asian Population Assignment. Retrieved from
(Marketing to the South Asian Population Assignment)
Marketing to the South Asian Population Assignment.
“Marketing to the South Asian Population Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing to the South Asian Population

South Asian Sufism

...?South Asian Sufism The South Asian subcontinent is principally a rich site to learn and understand Islam. Muslims in this area amount to approximately a third of the full Muslim population worldwide. They are dispersed among seven nation states whose demographic and political characteristics differ extensively. Among these nation states, Pakistan is the only state formed explicitly on the foundation of its inhabitants? religious identity (Metcalf). Islam in South Asia has been defined by its ethnic diversity, richness and multiplicity of expression throughout the past. This diversity has to a certain extent been created by the...
3 Pages(750 words)Research Paper

Population Health in South Africa

...Population Health in South Africa (HIV) Introduction: HIV infection and consequent AIDS has developed into a full-blown epidemic in the world, and like other parts of the world, there are untiring efforts on the part of researchers to control it. Aside from the medical factors that predispose to this deadly disease, the world has come to know that there are many social, political, economic, and other unclassified factors that create a ground for this infection. Thus far medical measures have not been very successful in controlling an epidemic of this disease, and it is being increasingly perceived that interventions designed to control social, political, community, cultural, and economic factors may...
14 Pages(3500 words)Essay

South Asian Marriage Issues

...Discussion of the changing issues regarding marriage among South-Asian males and females Table of Contents Introduction2 2. Background of the Study...3 3. Key Concepts Defined.4 4. Methodology of Study5 5. Results.5 6. Discussion8 7. Conclusion10 8. Reference12 Discussion of the changing issues regarding marriage among South-Asian males and females Introduction Marriage can be defined as an act through which a legally accepted relationship among two individuals has been established by the virtue of an intention to live together as sexual as well as domestic partners within a social setting. In that sense, marriage can be seen as a phenomenon to accomplish personal happiness not only through sharing life with a particular... spouses...
10 Pages(2500 words)Essay

South Asian Femininsm

..., as a construct requires consciousness. However, given the powerless of women in the face of a State, or in the face of a mob trying to destitute her, whatever consciousness South Asian women might have had prior to the partition were already stripped of them. Hence, their identity was left to the State, their government, their abductor, their family, and their society to be determined without input from them. They were known as part of a community and society, as part of a State, as part of a family, and even as part of an enemy's properties; but they were never acknowledged as women first. Such that as illustrated by the way they were treated, their identity as women was always preceded by their...
4 Pages(1000 words)Movie Review

Marketing (South East Asian Region)

...Marketing (South East Asian Region) Marketing in general is descried as an activity of a corporate organisation that has a direct bearing on the acceptance of the organisation's product in the market. It is the set of human activities directed at facilitating and consummating exchanges (Kotler, 1974). Global economic expansion has opened up avenues for expansion and marketing in many more markets beyond the domestic boundaries. But before venturing in to an alien land the company must have enough knowledge about the obstacles and facilitators. Any organisation/ company wishing to enter a new market tries...
6 Pages(1500 words)Essay

South East Asian Financial Crisis

.... At the same time, it can bring in questions about new security concerns. It has also weakened APEC and ASEAN. Economic development calls the shot today. Result oriented policies are given preference over ideology by the leaders. Socialism is receding. Market orientation holds the upper hand. The relationship between US and Japan, the two of the most advanced nations, is critically important. The South East Asian countries have more internal threat than external. Ethnic, regional and religious differences spoil the social environment of the society. Apart from that the gap between the poor and the affluent widen. References Anne, Booth, The Social Impact of the...
14 Pages(3500 words)Essay

South Asian Art

...South Asian Art Introduction: Southeast Asian art encompasses the works originating from the Indian subcontinent which includes the countries of India, Pakistan, Bangladesh, Sri Lanka, Nepal, and Bhutan. The art in South Asia is mainly focused on the three religions that emerged in India which are Jainism, Buddhism, and Hinduism. It is notable that this region's works of art are capable of telling stories through the use of gesture, iconography, and narrative style among others. This paper will look at two South Asian sculptures specifically The Head of Buddha and Queen Sembiyan Mahadevi as goddess Parvati. The Head of Buddha The...
2 Pages(500 words)Essay

South Africas Native Population

...South Africa’s Native Population a. A dominant group is the group that holds power over another group. Numbers are not necessarily the defining factor when it comes to the dominate group. A good example is in South Africa. In South Africa the dominant group for many years was the whites who were descendants of Dutch farmers. Although their numbers were less than the number of native Africans, and those of mixed race, the whites held a dominant position in South Africa. Native African ‘dissidents’ were jailed for long periods of time for inciting rebellion amongst the non-dominant majority. Eventually South Africa’s native...
5 Pages(1250 words)Essay

Asian Population-reaction paper

...ASIAN POPULATION-REACTION PAPER ASIAN POPULATION-REACTION PAPER Japanese culture is a unique culture due to some of its traditional and religious practices that still exists in their modern culture. Japanese culture is mostly related to Chinese culture due to their long time association; however, their way of life seems quite different. Japanese people worship Buddha just like most Asian populations. The Buddhists have a variety of sacred texts that teaches monastic life and rules for nuns and monks. Some of the texts include; Vinaya Pitaka, Tripitaka and Abhidharma Pitaka (Chen 93). Most Japanese people are religious and are expected to...
1 Pages(250 words)Essay

Media And South Asian Terrorism Portrayal

...Media and south Asian terrorism portrayal Stereotypes of Asian as well as Muslims in the US have beenexhibited in different forms by the social media in the US society. Stereotypical exhibitions of Arabs are frequently shown in a communitys media, writing, theater as well as other imaginative expressions. Stereotypes of Southern Asians are generally believed impersonations about people of South Asian derivation that are not consistent with reality. While the impersonations are wrongly assumed to be generally true for all individuals of South Asian derivation, these typecast negatively influence the...
4 Pages(1000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing to the South Asian Population for FREE!

Contact Us