Community Process at Tesco - Case Study Example

introduction: Organisations are human communities, which are formed by bringing people together to communicate, intact and build ties to help each other to create meaning together. Information plays an important role in building these societies and providing knowledge about the task people perform. The information networks created by the organisations help the people to adopt the environment. Build and develop communication networks, improves learning process, develops sense of understanding and sharing between the people, provides a platform to discuss discoveries and innovations, provide the people with chance to learn after making mistakes. The organisational communication plays an important role in formation of an organisation. Communication can be defined as "the transfer of meanings between persons and groups". Through communication people transfer an idea to other people. In this volatile and advanced business world the where only those organisations survive which tend to remain innovative, the importance of communication has increased multifold. In order to highlight the importance of communication we will undertake an analysis of the communication process at Tesco Plc. I hope that the readers and the concerned people will find this information useful and that it helps establish organisational direction for a very complex issue. relation to previous research: Although the communication process at Tesco is changing with the changing requirements of the organisation. The new and volatile communication process not only caters the needs of the organisation but also takes care of the employee's requirements. "Tesco has a confidential telephone help line, Protector Line, for any employee who wishes to raise concerns relating to alleged criminal offences, failure to comply with legal obligations, miscarriages of justice, health and safety, damage to the environment and concealment of any of these issues." (Tesco, 2006) These are some of the highlights of the effective communication process at Tesco Plc. In order to undertake deep analysis still there are some questions, which need to be answered. The questions need to be answered while undertaking the study will be as follows: How communication is defined at Tesco' What are the regulatory requirements for undertaking communication' How does Information security risk affect the communication process' What are the Confidentiality risks' What are the Availability risks' What are the Integrity risks' How does a global business organisation like Tesco select a framework of communication' What are the main difficulties faced by Tesco in undertaking effective communication' proposed methods: The methodology of this study will be based upon the interviews and questionnaires obtained by the author from being able to contact the employees at different financial institutions. First step is to identify the necessary variables that would make up the study. Locale of the Study: The study would be mainly based upon the accessibility of the Internet sites that are available for visiting through the web. In this regard, it would be reasonable enough to refer to the cyber space as the main domain of the study. The web sites providing information regarding hedging and its impacts on financial institutions will be used for the completion of this research study. Respondents: The respondents for this study are the employees from Tesco Plc at different posts. To be able to reach the respondents, the author of this paper will try to create e-mail messages that will first prompt the providers of the Internet information. The electronic interview forms will be send to the employees and the managers of the company. The names of the interviewees will be kept hidden for the sake of secrecy and confidentiality. Sampling Procedure: Since the results of the study are merely based upon the results given through e-mail response, the sampling procedure is simply dependent upon the ones who would be able to comply with the survey requirements. Hence, the only sample population involved in this manner are the manager representative. This way the author is able to narrow down the results easier than handling the sample population from a bigger scope of computations. The results are merely based upon the journals done by other researchers and their comparison with the results of this study's completion. The Variables: The questionnaires shall be expected to give exact results regarding the improvement in the communication process in Tesco Plc. This way, the variable which includes the satisfaction level of the employees and the improvement in performance capabilities of the employees through improved communication in providing the services are to be evaluated through the questionnaire and interview results. Research Design: The design to be used for this research as mentioned earlier would be the utilisation of the survey and interview questions in an electronic form which were sent to the respondents a couple of days before the formal computation of the results. We will conduct cross-sectional design which "entails the collection of data on more than one case and at a single point in time in order to collect a body of quantitative or quantifiable data in connection with two or more variables"(Bryman & Bell 2003:48). The said design of research is indeed applicable for this study and would be able to provide the necessary details for the completion of the research. The reason behind this is the fact that the respondents themselves are capable of giving the necessary answer for the needed data in this case. Hence, the results of the study are expected to give accurate details for the research procedure. Research Instruments: reflections: Lack of literature done so far concerning the impacts of improved communication might represents a major obstacle. Another limitation might be lack of time. The researcher will follow a hybrid approach in data collection, which will include interviews and questionnaires. Collecting data through these methods, analysing and demonstrating them is time consuming and the researcher does not have much time. There might be challenges in convincing to gain access to the relevant information required within the companies I intend to research. Confidentiality has been a barrier before researchers. It is required to reassure the firm that all data and information collected will be treated in the strictest confidence. In order to increase the response rate, personalised covering letter, reminders and some incentives would be used (Yvonne McGivern 2006). conclusion: The proposed study is to examine the role communication play in the better performance of employees at Tesco Plc. The research will underline the overall effects of improved communication policies at the performance of the employees and at the overall performance of the company. It will also provide analysis of the factors, which lead to the successful use of communication strategies in Tesco. Although the research is in its initial stages in terms of development and testing, the study will be an important contribution towards studies undertaken so far as it will evaluate the effectiveness of communication at companies like Tesco. time table: The research will be finished in three months starting on 1st April and ending on 1st July. In the following month, I would carry out the plan and hope that some improvement would be made. I think that the earlier the research finishes the better, so that I could take action earlier. Time table Week Tasks 1 Project start meeting , identification of research problem 2 Research design 3 Interview preparation 4 Start interview 5 Interview in process 6 design and agree questionnaires 7 Identify respondents email addresses and send questionnaires 8-9 Analysis of interview data and write up 10-11 Questionnaires analysis 12-13 Prepare final report, informal discussion of findings 13-14 Delivery of summary report and presentation, Follow-up queries references: Bryman A., and Bell. E., (2003) business research methods 1st ed. OXFORD Donald r. McGivern Yvonne, (2006). The Practice of Market and Social Research. 2nd ed. Prentice Hall. Stallings, W. & Slyke, Richard, V., (1998). Business Data Communications. 3rd ed. Prentice Hall Tesco Plc, Business Ethics, last updated on 25/05/2006, available at http://www.tescocorporate.com/page.aspx'pointerid=2C8F604AACC54868963C4121B14294BD&faqelementid=21E9718653C44259ABFBB11BCE564D78 Read More