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Visitor Management - Assignment Example

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Visitor's attraction to any tourist site plays a pivotal role in the survival and maintenance of that particular tourist site and the tourism industry as a whole. In fact some economies depend to a large extent on the tourist inflows and they continually keep employing newer techniques for economic regeneration…
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Download file to see previous pages But if he happens to be inside a casino, he'd like to enjoy the latest hip music to be played along. Service quality plays a crucial role in popularizing the tourist spot and generating revenues. Some of the most important aspects of the overall service quality in visitor management are;
Policies of the government: Tourist inflows to any tourist site depend on the policies and role of the federal government. For example the ancient monuments of Lord Buddha in Bamiyan (Afghanistan) bore a testimony of inept attitude of the local administration. These towering statues used to be a major tourist attraction and a revenue earner playing a crucial role in the economy of Afghanistan.
Coordination with tour operators: Tour operators happen to be a smarter race in understanding the needs of the visitors and they appear to be more accessible. Tour operators can regularly include a tourist spot in the itinerary of the visitors depending upon the kind of facilities he is getting from the management of the tourist spot. To this end, the management may consider offering some discounts in the entrance fees etc. to the tour operator in lieu of consistency in visitor numbers.
Operating proper guided tours: The first thing a visitor expects from the management...
arly include a tourist spot in the itinerary of the visitors depending upon the kind of facilities he is getting from the management of the tourist spot. To this end, the management may consider offering some discounts in the entrance fees etc. to the tour operator in lieu of consistency in visitor numbers.
Operating proper guided tours: The first thing a visitor expects from the management of a tourist spot is understandable signboards and guided tours. The visitors also require refreshments, snacks in the middle of the visit. Therefore restaurants, bars etc. should also be there. But these facilities must be developed as a support to the visits and must not in any way denigrate the ambiance of the site. For example the restaurant and bar must not become a place for partying of the hoodlums. Instead it should cater to the visitor as a place to take some rest and recoup his energy, who feels tired after visiting the site for long hours.
Segmenting the visitors and identifying their needs and requirements: The visitor community could be students, archeologists, historians, nature lovers, researchers, Art lovers, young couples, party troupe etc. These different groups need some different types of marketing. Marketing strategy requires that customer's needs and interests be identified and then the visitors be divided into segments depending upon their interests and needs. For example the purpose of researchers in visiting a historical site is to historical facts, archeological features etc. while young students may take the visit as a day out and prefer to enjoy the picnic in their own way.
Informative and educative sections for different segments: After having segmented the visitors, the management of site is supposed to devise marketing plan for different groups as per ...Download file to see next pagesRead More
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