Nobody downloaded yet

Life Changing Sport - Assignment Example

Comments (0) Cite this document
Tenpin bowling has been around for the last 40 years in the UK as a commercial leisure activity. It was very popular and grew as a business in the 1980s but then declined in the 1990s. Recently new investments have been made and an attempt is being made to revitalise the industry…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Life Changing Sport
Read TextPreview

Extract of sample "Life Changing Sport"

Download file to see previous pages The more upmarket All Star Lanes opened in January, 2006 in the basement of Victoria House in Southampton Row offering bowling alongside a cocktail bar and restaurant (Sunday Times 05.03.06).
The sport of bowling (also known as tenpins) is an indoor sport in which a ball between 6 and 16 lbs. in weight is rolled down a lane approximately 42 inches wide and 60 feet long in an effort to knock down 10 pins set in a triangular array at the other end of the lane.
The modern version of the sport is traced to the 4th or 5th century A.D. in Germany, where the bowler rolled a ball down the aisle of a church at a club called the heathen. Hitting the heathen was a demonstration of the religious faith of the bowler. During the Middle-Ages, there were a variety of forms of bowling with the number of pins ranging from 3 to 15. Dutch settlers brought the sport to the New World in the early 17th century. The tenth pin was added to the game in 1842. With the advent of Television the popularity of bowling increased in the 1950s.
The sport has lost much of its charm and with the mushrooming video-game parlours and other 'pop' activities attention of the young people has been diverted away from bowling. It is considered by many as either pass or too childish, or youth-orientated. The opening of the two new, high-end, bowling alleys is perhaps indicative of a revival of interest in the game.
Marketing is the business function that identifies customer needs and wants, determines which target markets the organization can serve best, and designs appropriate products, services, and programs to serve these markets. It guides the entire organization. The goal of marketing is to create customer satisfaction by building value-based relationships with customers, in conjunction with other internal and external business units. The end-result is gaining market leadership by understanding consumer needs and finding solutions of superior value, quality, and service.
This presentation looks at understanding the concept, product, positioning and marketing strategy of one of the new bowling alleys (All Star Lanes), and identifying a path for repositioning and promotion with a view to improve profitability through improved customer satisfaction.
The Present Product
All Star Lanes has four lanes and two upstairs and is positioned as a leisure centre with multiple activities that includes offering a good eating facility and an ambience modelled on America of the 1950s. The face it presents to its customers is 'fresh and flippant and not too straight faced' ( has a capacity to seat 80 and offers a cocktail bar and a menu that is American chow wagon based.
The dcor is plastic, chrome and leather and tailored to attract young people and at the same time targets to attract clientele by offering a boutique type experience for parties. On all the present identified objectives, it scores well and has attracted very good ratings from critics; some even giving it a four to five star rating on ambience, service, value for money, and food (Time Out, 2006).
The proposed repositioning requires a total change in concept from being a leisure centre targeting young ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Life Changing Sport Assignment Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from
(Life Changing Sport Assignment Example | Topics and Well Written Essays - 3500 Words)
“Life Changing Sport Assignment Example | Topics and Well Written Essays - 3500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Life-Changing Experience

...Module Life-Changing Experience The biggest event of my life so far was the enlisting for my college studies. This is owed to the fact that the event had direct consequences on my life. In other words, the career path for my life depended on the decision. Consequently, the event was of extreme significance to my life as it offered a platform for a sound future (Ariely 34). Having grown up in China, I did not envision completing my advanced studies overseas. In my home country, a citizen’s freedoms were virtually controlled by the state. Therefore, my sole duty was to be of service to the state. Although the constitution guaranteed human...
3 Pages(750 words)Essay

Life-changing experience

...?[Your full September 19, Narrative Essay I never knew that drinking while driving could be so hazardous not only for me but for my whole family. “Nothing ever happens, Mom”, I would tell Mom whenever she scolded me on this bad habit of mine. It was the last summer when I got the lesson of my life. I was caught driving while drunk and was sent behind bars. I do not want to recall that unfortunate event but for the sake of learning the lesson, I must remember that. Here, I shall describe that night which changed my life. The experience has totally changed me and has given me a meaningful purpose of living that is beneficial for me and the society as well. Last summer, my...
2 Pages(500 words)Essay

Campus and the Life Changing Eye Opener

... Module Campus and the Life Changing Eye Opener Life is full of various experiences that shape who we are. I have had people say that, besides the heredity factor, people's lives are shaped by their interactions with the environment and other people. As a result, nearly everybody has that one or more experiences to which they can point at and attribute their understanding of self and the world. Well, joining campus had the effect of changing my life in a manner I had not foreseen. The setting offered me opportunities to explore various aspects of society and gain awareness of the on-goings around me. The most outstanding experience was a visit to Toyota Motor Engineering and Manufacturing, North America in Torrance, California... . This was...
3 Pages(750 words)Essay

A Life-Changing Moment

...?(Insert s) A Life-Changing Moment A Life Changing Moment For a long time, I thought of change as a positive transition since I grew up knowing that a change is as good as a rest. Life has, however, taught me that change is inevitable and can be adverse or positive. Change is the only constant thing that is applicable to everything and anything that exists in this world; at some point in time, everything experiences change. In essence, if change is not embraced, it will always find a way of occurring. The one thing about change is that it...
3 Pages(750 words)Essay

Life Changing Chemicals

...Life Changing Chemicals The article being reviewed is about synthetic chemicals that exist in the world, and how they affect the normal biological functions in animals. The author is Susan McGrath, a well-known and frequent contributor in the Audubon, National Geographic, and Smithsonian magazines. She addresses the issue of endocrine distributors found in many of the products, and their impact on the ecological environment. The article is published in the Audubon magazine, and was published on March, 2010. It is an article that is intended for the general public used to bring awareness about some of the things that affect their daily lives. It is easy to tell the intended audience. This is through the...
3 Pages(750 words)Essay

Changing the Rules for the Team Sport of Bread-Winning

... in a quandary by this issue. There is no hard and fast rule and each mom and dad need to take a stand on what best suits their needs and be ready to accept and accommodate the changes and revamp the strategy if the current one doesn't work. Sources Kulish, Nicholas "Editorial Observer: Changing the Rules for the Team Sport of Bread- Winning" The New York Times 29 September 2005 Anonymous. "Motherhood, It will change your life" Work and women 29 September 2005 ... The New York Times Editorial Observer: Changing the Rules for the Team Sport of Bread-Winning The above editorial ed by Nicholas Kulish and published September 23, 2005 discusses the changing trends of...
2 Pages(500 words)Essay

Significant life changing moment

..., in this discussion I would tell you what turning points my life took and how I changed my self entirely. I was born in a lower class family with so many problems and I saw my parents fighting all the time with no mercy, both of my parents were quite opposite to each other and they had no match, still I wonder why God made such a terrible match, but now I realize that it all happened because God was willing me to get birth from that couple, I was never comfortable as a child, though I was the only one to take birth and had no one around except my parents, as a kid I never gained attention of my parents because of numerous reasons, firstly my father who was a sports person, used to have...
8 Pages(2000 words)Essay

Growing and Changing through Life

...Growing and Changing through Life While I believe it is true that many expand their viewof the world in college, I do not think all students who enter college are as sheltered from different cultural, economic or academic experiences as others. I remember living in Taiwan before my family moved to the United States and have spent my entire life living with two cultures, the one of my parents and the one of my friends. It is difficult for me to imagine what life would be like without this experience. For that reason, I think it would be very beneficial for me to meet a fellow classmate or student who is experiencing this shift for the first time in their...
4 Pages(1000 words)Admission/Application Essay

Bodybuilding is unhealthy sport

...short of health problems ranging from muscle to internal structures. Conceivably, these complications do not only affect the young ones but accosts people to old age. Natural bodybuilding promises a change in strength and physique. It is a satisfying sport that when used appropriately can guarantee a long-term health life. However, in many circumstances, bodybuilders have complex health conditions ranging from cardiac effects to other respiratory conditions. The high amount of proteins used by body builders leads to generation of excess phosphate and sulphates, thus leading to loss of calcium. From this perspective, bodybuilders have a higher risk for osteoporosis. Many bodybuilders have...
4 Pages(1000 words)Essay


... Should schools support sport, or leave it to parents to initiate sport activity? The main objective of setting up a learninginstitution; an elementary school or high school is to offer knowledge and skills to students as well as shape and prepare them for the future. In the article, is a review on whether schools opt to support sport by Amanda Ripley while Bruce Feiler discusses the role of parents to support their children in participating in sports. The authors both present their arguments critically with valid reasons to support their opinion, for instance, the first author illustrates that academic hurdles are enormous and pressure to be the best is experience by all scholars? Scoring high grades is the widely known measure... of a...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Life Changing Sport for FREE!

Contact Us