Company analysis : N Brown Group plc - Essay Example

Over year, different shareholders and directors took over the management of the company and this explains the change of names from ‘Alliance Brothers Limited’, ‘N Brown Investments’ to the current name ‘N Brown Group plc’. The operations of the company are based on diversified lines and brands, which are strategically targeted to serve the UK populations. Fashion buying is a major target and influence that shapes the working of the company whose focus is on especially the traditional and often ignored poor segments of the street in UK.

The main segment served by the company is the women population of 30 years and above as well as the 50 years and above elderly women. The two main shareholders to the company currently are Nigel Alliance as well as the Lord Alliance. The company currently specializes on such brands as high and mighty, Fashion World, House of Bath, Gray and Osbourn, Jacamo, Marisota, Simply Be, Oxendales, JD Williams, Williams and Brown as well as Fifty Plus. The company enjoys the fruits of improved structural design, which enables the company run profitably with the entire above listed brand operations and constituent branches.

The company is well distributed within the UK, which enables it to realize operational efficiencies as well as being effective in meeting the needs of widespread customer populations in the region3. According to Zahid, the company is strategically focusing and aiming at increasing its operations within UK. With the current nine outlets, the company is strategically eying new grounds of operation and intends to have an enlargement of 25 more stores across the United Kingdom’s all aimed at increasing its operation levels4.

According to the report by the director in the 2013 financial reports, among other supporting frameworks that have enabled the company to clinch the great success over years have been together with the customers, employees, suppliers and the improved management practices. These factors point to the internal as well as the external environmental factors upon which the company’s success depends. Employees: The organizational successes have been attributed by the employees’ commitment to the course, high levels of skills, motivation as well as the general enthusiasm.

The organization has a particular dedication to staff trainings and this ensures that customers receive high quality services, which is prerequisite to success of any trading organization. Improved reward system is in place for motivation of employees on merit and extemporary performances. Consultation: There are trade unions, which the organization is affiliated to in efforts to ensure that employees are well represented. Employment security, improved working standards as well as general welfare of employees is therefore ascertained in the company, which increased the productivity of the employees and the subsequent profitability of the organization.

Equal opportunities: The Company is opposed to all forms of prejudice as well as discrimination to employment and thus offers equal opportunities to individuals qualified without such discrimination as on either race, physical disabilities as well as other such features. Health and safety: The Company has established appropriate structures in accordance to legal legislation thereby ensuring that the employees’ welfare is safeguarded and guaranteed. Besides, the customer welfare is paramount and has been esteemed greatly in all operations of the