Jet Blue Airline - Research Paper Example

? Jet Blue Airline Jet Blue Airline Introduction Jet Blue, established by some of Southwest airline and Neeleman David in 1999, is one of the most famous American cheap airlines that have its headquarters in Queens, New York City, and it functions from its central hub, the John F. Kennedy International Airport. The airline officially started its operations in 2001 where it operated from the Boston's Logan International Airport and Long Beach Airport. Jet Blue company grew over the years of operation and begun to operate throughout the United States and extended to Mexico and the Caribbean. Some of the features underlying the Jet Blue Airline Company include satellite radio, television on every seat, and some in-flight entertainment (James, 2012). Jet blue airline also has an uncensored single-class system, outstanding flight attendants, a user friendly online air ticketing system, and an Airbus A320s. The airline has scooped awards for its outstanding performance over the years; it was awarded for being the best domestic airline by "Readers' Choice Award" commonly termed as the Conde Nast Traveler. Jet blue also won the "Highest Customer Satisfaction Among Low Cost Carriers in North America" award by J.D. Power and Associates' in 2008. The planes from JetBlue Airline Company connect over 80 destinations including; Bahamas, Las Vegas, West Palm Beach, San Juan, and Puerto Rico (James, 2012). The executive vice president of JetBlue’s systems and technology, John Eng revealed the plans of the airline company to disclose its modern workstation in New York at the John F. Kennedy International Airport. A terminal that if launched would be the peak of one major technological project by the airline. At what is normally called terminal 5 at the John F. Kennedy International Airport, is comprised of 20 check-point security lanes, Wi-Fi all over the terminal and the planes, 65 e-ticketing kiosks and 40ticket counters, and self –service all over the terminal (James, 2012). The Jet Blue Company also broke up its contract with the Navitaire Company; a move which Navitaire claims is as a result of JetBlue’s misperception about the ability of the company’s functionality. According to Navitaire, it was providing JetBlue Company with an Open Skies platform. The Navitaire Company move to transit from the open Skies platform to New Skies system is one of the contributing factors that made JetBlue break their contract and sign a new contract with Sabre e-ticketing. The New Skies platform is designed to work with a ticketless model of which money is not attached to an individual ticket but to the customer record (James, 2012). However, Navitaire defends its ticketless New Skies as more effective and efficient than the Sabre e-ticket model since the New Skies can avoid the need of relocating data out and back among numerous systems. Despite of the new ticketing technology that allows for ticketless model that is attached to customer records, Jet Blue Airline chose to remain with their usual ticketing model with SabreSonic. Navitaire Company perceives Jet Blue’s luxity to adopt the new e-ticketing system that embraces a ticketless model, as a decision that has been influenced by having a team that has roots with the U.S legacy carriers (James, 2012). Navitaires states that JetBlue cannot understand the benefits that come with the new ticketless model. The benefits mentioned include; flexibility of services, reduced costs, and ticketing efficiencies. The Chief executive Officer (CEO) and president of JetBlue Airline, David Barger confirmed against Navitaires perceptions and stated that Sabre will provide his company with numerous benefits. Berger continues and says that the new platform adopted by Jet Blue provides the company with robust and flexible tools to increase the products and services rendered to their customers. The CEO adds on that the technological system will help in further augmenting the brand of the airline and advancing the general customer experience. He anticipates that a fully installed and implemented Sabre system wills offer the airline litheness to widen subsidiary revenue openings, to help partnerships, and to attract more customers for business. Jet Blue Airline named itself in 2010 as the most innovative user of the technological advancements in business. Its adoption of the Sabre model has placed the airline at a competitive position with other American airlines in the same category. The airline executives acknowledge the need of a technological sensitive airline that is efficient and simple to enhance their esteemed customers’ experience. They aim at building a team with a major goal of utilizing technology for advancement of the company and development of an efficient and effective customer service. The CEO of Jet Blue Airline embraced the Federal Aviation Administration new technology that makes use of Global Positioning Systems (GPS) satellites instead of the ground-based radar. This is because the Federal Aviation Administration aims to use the new technology to restructure the routing of the commercial air traffic. Jet Blue embraces this technology as it would enable direct flight routes; enable the airline to cut on fuel cost, reduce airline traffic congestion, and minimize the number of flights delays (James, 2012). The GPS radar signaled by the satellite system is a more accurate system compared to the radio wave detecting radar. It accurately directs the planes landing, takeoffs, and the pattern of flights which enables the plans to remain at safe distances hence minimization of plane accidents. JetBlue embraces this new technology by installing the GPS system that connects data with information system that manages plane travel from the time of plane takeoff from one point to the time it lands at another point. The airline has set forth all the necessary modern equipment, and new technologies to cater for customers with disabilities (James, 2012). It has well laid down policies and procedures that care for the needs of customers with disabilities. The airline has availed all the airport assistance that may be required by people with disability. For instance, the airline has in place moveable wheelchairs at various points of the airline that can be used for easier movement by the lame. Assistants are also assigned at different locations to help the customers operate the wheelchairs to access different places of the airline. Inside the planes, JetBlue has availed the Aisle seats which are used in helping customers to reach their seats in the plane. The plane has installed lifts and ramps to help people living with disabilities to board the plane (James, 2012). Jet Blue is seeking a way of using information in order to improve customer service and expand their revenues. For the Airline Company to attain this, it has put in place advanced information technology systems that can access the customers’ details. The plane has advanced on technology. It has installed Wi-Fi built inside the planes where customers can access the internet on board. This gives the carrier extra competitive advantage over other carriers that luck such privileges to its customers. According to James (2012), the airline partners with ViaSat Company in the provision of one of the pioneering services of broadband in their planes. Jet Blue is embracing the new broadband technology to transform the connectivity on board. The airline aims at utilizing the innovative satellite technology to offer their customers boarding the airline with high-tech broadband functioning system that offers an efficient two-way communication in the flights. According to James (2012), the airline also introduced transforming advanced technologies with the ViaSat-1 satellite in 2011. The satellite will offer the airline’s customers with customized and tailor made services rarely offered by other airlines. Jet Blue has in the plan to advance its technology more by taking the next step with the satellite by installing the systems in their aircrafts (James, 2012). The airline that enjoys dominance at the John F. Kennedy airport has plans set for sharing codes with other airlines in U.S of which the carriers may share revenues. This would be possible as the airline would partner with other major airlines while using Jet Blues’ headquarters as the base (James, 2012). Conclusion Jet Blue is one of the major domestic American carrier established in 2000 and has grown over the years. The airline has experienced major transformations as a result of its sensitivity to technological advancements. The airline has embraced the GPS system which is important in plane order of landing and takeoff. The airline has an advanced ticketing system with the Sabre Company that offers their customers with tailor made services. In general, Jet Blue Airline Company is one of the leading American domestic airlines mainly because it has involved technology in its operations. References James, S. (2012). Factors influencing Growth of American of low-cost carriers and a full-service airline. 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