Speaker's response for Sports management class - Essay Example

Although none of the academic books or journals had mentioned anything about the sports managers being the last line of defense in any given sports management team, it remains a fact that managing sports is not an easy task. In line with this, the top management team of any sports-related organization are responsible not only in the search for short-term and long-term sponsors but also communicate how sports activities can benefit the sponsors, the need to constantly increase the sports organization’s sales and profit, finding ways on how to effectively associate the sponsor’s brand to a given sports event, and eventually come up with a reasonable pay and reward schemes that could encourage the players to stay loyal with the team (Crompton a).

As compared to the use of traditional ads, Levin, Joiner and Cameron strongly suggest that the process of incorporating the logos or brand name of the sponsor in sports cars or basketball jerseys increases the chances wherein the public consumers could develop a strong positive attitude and increased ability to recall the sponsor’s brand. . As a significant part of a sports management team, it will always be the duty of the top management officials to inquire, research, and learn more about the grounds for any potential legal issues that they will have to face in the near future or give them the opportunity to legally sue anyone who would illegally take advantage of the sports management organization.

For example, the term “ambushing in sport” is all about pretending or purposely creating a false impression that a corporate brand is one of the official sponsors of a team even though the brand has no legal rights to be an official sponsor (Crompton b). Crompton (b 1) mentioned that “official sponsors receive littly legal protection from ambusing”. For this reason, the sports manager(s) should take it as a challenge to create useful and effective strategies on how they can counter-act or prevent any third party or a company from violating the sports ethics particularly when it comes to ambushing.

Perhaps, the sports manager should investigate on whether or not he or she can make use of the IP rights law to protect the name of the sports team from being illegally used by any party or a company who wish to gain any forms of brand recognition from the sports viewers. Not only did the speaker talked about the proper way of doing business but also the significance of legality of doing business, the importance of public trust in sports, etc. Personally, I find the advice given by the speaker to be very logical and practical when it comes to molding his audiences on how to become an effective sports manager in the future.

In general, there is a saying that “what goes around, comes around”. To become a successful and effective sports manager, the speaker advice