Corporate Social Responsibility among the Company Executives and Bring Welfare to the Local Community - Research Paper Example

?Memo Proposal Introduction The main purpose of this memo is to incorporate a corporate social responsibility among the company executives and bring welfare to the local community. This proposal would give a chance to the company to do a social service for the wellness of the public. Every company has a social obligation to serve the community in which it is located. The proposal also has an intention to encourage the youth to indulge in productive activities and built their future. The need for social awareness centre is proposed with an intention to reduce the social crime in the community. Lexington has a healthy population of African and Hispanic community which is a cause for rise of social crime in the society. As per ( City Rating,2013)“In 2010 the city violent crime rate in Lexington was higher than the violent crime rate in Kentucky by 136.81% and the city property crime rate in Lexington was higher than the property crime rate in Kentucky by 44%”.The young Africans and Hispanics are more into substance abuse and crimes as poverty and social ignorance lead them to this. It is the obligation and responsibility of Corporate like Cold stream laboratories to perform activities that can upgrade the community and people living it. So a social awareness centre would bring youth who are misled together and enhance their knowledge about drug abuse and criminal activities. They will be guided to stop addictive substances and lead life which is productive and beneficial. Operation of Social Awareness centre The operation of the social awareness starts with establishing a building in a right location with facilities needed for it. The next important thing is appointment of right professionals in the centre. A social awareness centre must have more of voluntary workers who are keen on social support work. Only important therapists and medical experts need to be hired with pay. The social awareness centre must operate on a daily basis and should consider people from all social backgrounds. People should be given assistance free of cost and the quality of service should be of highest standard. The centre should be operating from morning to evening and would not work round the clock. Hygiene must be of highest priority at all times. The operation of the social awareness centre must be in an organized manner and the all the details of the people getting the service need to be recorded. It is also the duty of the volunteer social workers to find people who need the service .The centre must have all the records and activities being monitored by a managerial head that would also look out for any discrepancies. The centre needs to have different therapy which deals with different issues. The people coming in would be analyzed first for their problems and then the needed service will be provided. According to ( Brooks, 2013) “A top priority for many organizations today is corporate social responsibility, which focuses on how businesses deal with their environmental, social and economic impacts”. Implementation of Social Awareness Centre Implementing the program starts with a blue print of the centre and proper planning of the staff needed and the working system. A business plan is the foundation in implementing a corporate social responsibility program. Measurable targets needs to be set along with performance standards. The commitments need to be strategized and employees need to hand over responsibilities. The needs of the local community need to be analyzed and decision needs to be made accordingly. The senior management needs to finalize the goals and strategies of the program. According to (Hohnen, 2007) “When implementing a CSR strategy, companies should recognize and respect local and cultural differences, while maintaining high and consistent global standards and policies”. It is very important to make decisions regarding the financial and human resources needed for the program. The code of conduct, guidelines of the centre needs to be established. Responsibility and authority of the employees need to be set up. Legal compliances and regulatory requirements relevant to the centre need to be laid down. Communication process of the centre needs to be planned out. The employees needed in the centre and the recruitment process need to be planned out. Employment conditions, safety standards and operation guidelines are a part of implementation of the centre. Code of ethical standards and practices should be identified for good employee code of conduct. The role of the employees needs to be set along with the number of them needed in the centre. The technological facilities need for the operation o f the centre also need to be estimated. Cost of the Centre The cost of running the centre is a key factor in implementing it. The cost for the establishment and running of the centre need to be low at all levels. This is a corporate social responsibility program and is non – profit service thus cost should be minimized to maximum. For the very same reason, efforts must be made to take a property which is at low cost. The establishment should take in a low cost basis as building cost is a high financial obligation. Then centre should be set with low cost amenities but that of good quality. The equipment and technological installation of the centre need to be done on a lower cost as these take up much financial share. Then the employee recruitment is the other field which needs to be done with lesser cost. If many volunteer social workers are employed in the centre much cost can be eliminated. The main expense is the salary payment and if volunteers are appointed this is minimized. Also it is essential to find medical experts and therapists who volunteer for social cause as they take up much financial share. The centre is not making any profit so many areas need to be functioning with less cost. All these techniques can make the social centre operate at a low cost. Conclusion The corporate social responsibility program is launched for the service of the local community. There need to be lot of aspects to be considered before setting up the program as it should served the needs of the public. A CSR program is a non – profit service and the company should make sure it is implemented and maintained with low cost. In today’s world, every major company is to corporate social responsibility programs as it describes the ethical value of the company. The program should be efficient and planning is a key to fulfill the goals of the program. Every CSR programs need to be analyzed well before it is implemented. As per (Singh, 2011) “You must be a realist and know the business inside out. For CSR and sustainability programs to be effective, you need to understand what drives decisions and action”. This proposal is designed after the analyzing the local community social issues and problems. Lexington has a large number of African and Hispanic youth who are indulging in social crimes and people are in need of awareness to curb this issue. The nature of business of Cold stream Laboratories is also taken into consideration while designing this proposal. And social awareness centre has been identified as the appropriate CSR program for the company. If well implemented, the program can enhance the goodwill and social atmosphere of Lexington community. Work Cited Brooks, Chad. "Corporate Social Responsibility: Definition & Examples." http://www.bu sinessnewsdaily.com. Business News Daily, 14 June 2013. Web. 27 Oct. 2013. . City Rating, . (2013). Lexington Crime Rate Report. In http://www.cityrating.com. Retrieved October 25, 2013, from http://www.cityrating.com/crime-statistics/kentucky/lexingt on.html#.U mqlUlNApng Hohnen, P. (2007). Co rp orate Social Responsibility An Implementation Guide for Business. In http://www.iisd.org. Retrieved October 26, 2013, from http://www.iisd.org/pdf/200 7/cs r_gui de.pdf Singh, A. (2011). The Makings of a CSR Program: In Conversation with Avon, LinkedIn & Jones Lang LaSalle. In http://www.csrwire.com. Retrieved October 26, 2013, from http://www.csrwire.com/blog/posts/208-the-makings-of-a-csr-program-in-conversation-with-avon-linkedin-jones-lang-lasalle Read More