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Social Responsibility - Research Paper Example

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Social Responsibility 1. Introduction Corporate Social Responsibility (CSR) is defined as the constant commitment of the management of the organization to behave in an ethical way so as to contribute to the society and environment along with goodwill enhancement of the organization as a whole…
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Social Responsibility
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Download file to see previous pages 1.1. History of coca-cola The Coca-Cola Company was founded in the year of1886 with an objective to provide fresh and delicious drinks to the people. It was introduced by Dr. John Styth Pemberton. The prime objective of the organization was to offer extremely refreshing drink to enhance the level of happiness and enjoyment. It also desired to generate a value of difference among the target market among other rival players. This helped the organization to achieve a substantial market share in a very short period of time. It also helped to enhance annual revenue to a significant extent. 2. Characteristics of CSR model Figure 1: CSR Model of Coca-Cola (Source: The Coca-Cola Company, 2013) From the above figure, it might be depicted that CSR, is a procedure to improve both internal as well as external environment, in which an organization operates. It is the moral duty of the organization to present its operations in an ethical way so that no harm is caused to the environment (Figure 2). Apart from this, CSR model also includes: People- it tries to offer ethical treatment to the employees engaged in the organization so as to enhance their level of morality and dedication towards work. Partners- through proper CSR, Coca Cola also tries to establish new channel partners for the organization. This might help the organization to expand its level of business along with market share as well. Portfolio- it tries to offer highest quality of beverages to the customers so that they might attain stimulant and happiness. Profit- by conducting effective CSR initiatives, the company can enhance its brand value and goodwill among its key stakeholders like customers, shareholders, suppliers, distribution partners etc. This will act as positive catalyst to generate more tangible return in terms of revenue. 3. CSR Initiatives The prime CSR initiatives of Coca Cola, is to offer high concentration over environmental responsibility. It mainly focuses on water, energy, packaging and recycling activities, health, economic responsibilities and communities. Water- the prime responsibilities of all of us is to conserve and store water so as to reduce wastage of water. It might be done by focusing on the rainwater harvesting projects so as to save huge quantity of water. Moreover, Coca Cola also initiated the establishment of varied rain water projects so as to save water. The organization of Coca-Cola also implemented a waste water treatment machinery to reduce wastage of ground-level water. Energy-it also reduces the consumption of energy to a certain extent. Along with this, it also helps in reducing the emission of hydro-fluorocarbons to a considerable extent. It is extremely essential for the organization. Packing and recycling- recycling is enabled in packaging of the bottles of the Coca-cola. Due to which, the PET recycling project is also developed so as to maintain it. Side by side, it also implemented numerous innovative sorts of machineries within the plants to improve the bottling activity. Health- the organization also desires to offer free health check-ups as well as education facilities to the individual of rural communities to as to increase their knowledge and awareness level. It also helps in establishing polio clinics so as to reduce the curse from the society. Along with this, ...Download file to see next pagesRead More
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