Corporate Social Responsibility - Essay Example

Though the organization had an effective distinguished record as an initiator of corporate social responsibility, The Body Shop had its blond share of critics. Since 1990, the organization faced high scrutiny regarding its several claims and business activities. Several critics accused that the organization and the founders of the organization are hypocrites as they did not follow the organization values and policies. In the year 1994, according to the report of Jon Entine, the organization did not conduct any charitable contribution or activities in its first 11 years of business operation.

Moreover, in the subsequent years The Body Shop contributed less than 1.5% of pre-tax profit to charity (Mallin, 2009, p.71). Moreover, according to Jon Entine, several ex-employees of Body Shop claimed that the organization provides various fabricated products to their target customers. The organization is committed in providing natural and high quality products. Only maintaining the luxurious nature of the products are not enough to attract the customers. They need to ensure that the products need to be delivered based on the organizational value.

It is true that The Body Shop has been taken over by L’Oreal. L’Oreal does use animal testing for cosmetics. On the other hand, founder of Body Shop opposed this concept of animal testing for their cosmetics throughout their business operation of 30 years. Anti-Nestle and Anti-animal campaigners started to boycott the products of Body Shop. In response to this protest, L’Oreal clarified that they did not execute any animal testing since 1989 (Purkayastha and Fernando, 2007, p.12). Moreover, according to a critic’s report, Body shop tried to source ingredients from the organizations that defend and protect all the local farmers’ legal rights.

The organization gathered resources for the products in an unethical way that created huge controversy. In response, the organization tried to clarify that they are taken over by L’Oreal. It is not fault at all. Maintenance of business ethics and organizational value is an important parameter of a successful business. The organization committed that they will provide natural and high quality cosmetics to their target customers. Unfortunately, according to the discussion of several ex-employees it has been found out that they provide several fabricated beauty products.

It is a violation of organizational vale and ethics. Customers are considered as the major business growth drivers. It is important for the organization to defend human rights. Effective corporate social responsibility helps an organization to maximize business profits through sustainable business practices. The organizations need to consider social, economical, environmental and legal rights to achieve business objective. Moreover, sustainable business practices helps organizations to increase their brand image and reputation in the competitive global, glocal and local market.

Green business strategy includes green consumerism. Body Shop follows aggressive business expansion plans. Major objective of the organization is to make huge money for their important and rich