Project proposal - Assignment Example

So, considering the changes in the needs and demands of the consumers, the retailer has planned to expand its market. This strategy is basically a market expansion strategy that has developed to increase its market size or market share among all the competitors. PROJECT OBJECTIVES: A project is defined as a onetime process rather than an ongoing process (Pinto, 2010). Setting up the website for online buying will be a onetime process. One of the objectives of the project is that the company wants to create an online buying environment that caters to the needs of the target market of online buyers in Australia.

In the period of first six months after implementation of this project of online buying facility the company would target to achieve an increase in the revenue of the retail store by 20%. JUSTIFICATION AND MOTIVATION: With the concept of globalization a large number of logical and virtual organizations have come into existence and these online firms have achieved great success in a very short time period. Thousands of new service organizations have been developed and are operating through their websites in the international market and are using their website to target consumers (Reuben, 2012).

By analyzing the feasibility of the new explored market many big or medium firms have developed their online stores or websites to capture the new market with the existing product and services. One more important reason for developing an online store is the cheapest and easiest way to enter in the international market. The changing environment and consumer buying behavior have forced many retailers to have their online stores (Nielsen, 2010) and therefore Mensland has also decided to build its online existence through website development along with the physical existence in the Australia market.

This is actually for those customers who do not want to visit the retail stores for buying the goods and prefer the buying from any place and goods can be delivered at their door step. This project aims to provide an easy shopping environment to the customers. The project would be helpful in expanding the market and it would be a great chance to increase the market share along with the market growth and get the competitive advantage. PROJECT SCOPE: The project started with the objective of targeting the online buyers of the Australia as the consumer buying behavior is changing with the passage of time and there has been an increase in the online buying trend (The Telegraph, 2012).

For this project, the retailer would design the idea and concept of the website and then find any particular and expert team or individual that can translate the idea into an online store. Once the online store is ready and the retailer would start its online marketing to engage consumers from different parts of the world. The retailer will be looking to increase its revenue by 10% in the period of first six months after the website has been launched. IDENTIFICATION AND MANAGEMENT OF RISK: Risk is an important aspect of every project that needs to be considered (Hamilton, 2004).

These risks are to be managed properly to ensure the success of the project (Morris, 2008). Major risks of the project are as follows: 1- The cost of the website development can exceed from the budget. Therefore it is important to have sufficient budget and ensure that the website has important features available at that budget. 2- Competitor can enter in the online consumer