The synergy of branding and MPR - Essay Example

The Synergy of Branding and MPR user [Pick the The rebellion and fierce battles in Syrian are a topic of discussion in the national/international media these days and the main focus of the argument among different media threads is the American support for the rebels. There has been a lot of discussion and mainstream media has arranged several talk shows, webinars, table talks and interviews on this topic. America is funding the rebels in Syria because of the fact that freedom and democracy is the need of Syria but the main line of argument for all those who are targeting this strategy in a critical way is that funding these rebels is growing your own enemy because American nation has suffered a lot just because of the fact that they helped the Afghan militants in the soviet war.

Sources like CNN, independent, Huffington post, guardian, Aljazeera, BBC, CBS, ABC news have vowed this issue a lot and on daily basis, then news of Syria is getting in the limelight. There are two groups in the rebellions according to the media and there must be a clear differentiation between these groups. The first group is known as Free Syrian Army (FSA) which is an offshoot of the Syrian army who were the rebels. FSA started to wage war against Bashar al Assad regime some years ago because they were furious against his oppressions against the Sunni Muslims, a major sect in Syria.

The other group of the rebels is the most lethal and according to the national media, this group can be the real cause for the headache for America and that is known as Alqaeda. Alqaeda has come up from the neighboring countries like Libya, Lebanon, Iraq, and Yemen where they have strong holds and they have prepared massive military cadres Syria in order to facilitate the establishment of the Islamic state. The guardian has issued numerous reports highlighting the difference between Aqlaeda and FSA because of the fact that the media wants to highlight the fact that if America wants to aid the militants then she should make sure that the help goes to the FSA not Alqaeda because if this group is getting stronger in Syria, that will be death threat for the American political stability in the region (Washington Guardian, 2013).

The media has invited the experts of the soviet era which are proving with evidences that Americans will be doing a blunder of history by proving support to the militants in Syria because Aqlaeda militants have the same strong ideology. They think that America is their enemy because of the simple reason that America has attacked major Muslims nations like Iraq, Afghanistan and aided Israel in getting the hold of the Al Aqsa mosque (Shienbaum & Hasan, 2006). This is the main line of defection which is pushing the militants not to stop the war against amerce.

The issue of chemical weapons has also got a great limelight in the national media because there is a great fear that militants will get their hands on the chemical weapons. Chemical weapons are present in Syria in great numbers and people are looking forward to the abolishment of the weapons soon because of the militants are able to get the chemical weapons; there will be a great threat for anal out war in the region. Hizbullah is another important party on which media is branding a lot. Hizbullah is considered to be an ally of Iran and in the Syrian conflict, the role of Hezbollah has been very much beneficial for America.

Hizbulah has started to wage war against Alqaeda and this is perceived to be in the favor of the Americans because Israel and America does not want the Alqaeda militants to get stronger (McCarthy, 2013). There are different media views about the Syrian conflict. Some media thread argue that American support for the rebel is justified because there is a need to free the people of Syrian from the dictator Bashar who is ruling the Syrian throne for many years after the death of his father Hafiz al Assad.

The fact of the matter is that Bashar al Assad has killed many Syrians, especially Sunni Muslims but the major players of the media are of the view that America is not helping the Syrians just for the sake of help rather there is a need to get the hands on the resources. Similarly, President Barack Obama is arguing that they will keep helping the Syrians rebels in order to continue the fight until the breakage of the regime. Media threads involved in this discussion are news channels, blogs, talk shows, webinars and websites (Dettmer, 2013).

References Top of Form Dettmer, J. (2013). Syria’s Rebel Rivalry Between Jihadists and FSA. Retrieved from: http://www.thedailybeast.com/articles/2013/01/12/syria-s-rebel-rivalry-between-jihadists-and-fsa.html McCarthy, T. (2013). Free Syrian Army leader warns Hezbollah to remove its soldiers. Retrieved from: http://www.guardian.co.uk/world/2013/may/28/free-syrian-army-hezbollah-soldiers. Shienbaum, K. E., & Hasan, J. (2006). Beyond jihad: Critical voices from inside Islam : an edited collection.

Bethesda: Academica Press. Washington Guardian (2013). US reportedly close to OK on arming Syrian rebels. Retrieved from: http://www.washingtonguardian.com/us-reportedly-close-ok-arming-syrian-rebels Bottom of Form