We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Beijing Olympics - Case Study Example

Comments (0) Cite this document
The Olympic Games are mega sports and athletics event which is being organized by International Olympic Committee (IOC) in every four years. In 2008, China was the host country for the Olympic and the country has organized the ‘the greatest show on earth” quite brilliantly (Heslop, Nadeau, & O’Reilly, 2010). …
Download full paperFile format: .doc, available for editing
Polish This Essay98.9% of users find it useful
Beijing Olympics
Read TextPreview

Extract of sample
"Beijing Olympics"

Download file to see previous pages Interesting fact is that Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics instead of local firms in order showcase the brilliance of Chinese culture, technological superiority and infrastructure to rest of the world (Foss and Walkosz, 2008 & Fram, 2008). During the Olympic, Olympic organizing committee took help of public relations firm Hill & Knowlton (WPP Group) to handle its public relationship activities (Clifford, 2008). For last many decades, Chinese government is facing problem from Tibet support groups who are protesting against the encroachment of China in their country. China had experienced bad publicity stint due to widespread publicity of the protest of Tibet support groups before the inauguration of Olympic. Pro-Tibet supporters showed their protest in various cities of western world such as Paris, London, and San Francisco and also interrupted in activities like Olympic torch relay before the Olympic. In some cases, Chinese embassies were attacked by Tibet support groups. Sensitivity of the issue forced Chinese government to think about hiring an international public-relation (PR) who can handle the situation professionally (Ballas & Kanoff, 2008). Preuss (2008) has highlighted the fact that, although China had plenty of domestic PR organizations but Chinese government was not confident enough to take help of these mediocre PR companies to represent the country in the world stage. Chinese government took Olympic game as the stage to showcase their efficiency in terms of infrastructure, technology, marketing etc to western worlds hence in such context, taking help of domestic firms might malign their reputation (Preuss, 2008). Assess the reasons why protesters and activists target events such as the Olympics Olympic is an international event where more than 100 countries participate and China was first time hosting Olympic during 2008. Hence it was the perfect timing for protester to show their protest and bring their agenda for free Tibet in front of representative of international countries. Research scholars such as Fram (2008) and Ballas & Kanoff (2008) have pointed out that Tibet support groups have strategically planned the protest program in order highlight their agenda in front of international countries and gain their support on the agenda. The leaders of protesting groups had created a communication plan and training program for fellow protesters for teaching them how to give interview or even rappel (Clifford, 2008). During the course of Olympic, protesters have changed their agenda from protesting the right of Beijing to organize Olympic to human right violation of Chinese government in different parts of China and China’s investments in Sudan (Clifford, 2008). Kalaya’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Beijing Olympics Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/business/1479632-beijing-olympics
(Beijing Olympics Case Study Example | Topics and Well Written Essays - 1000 Words)
“Beijing Olympics Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1479632-beijing-olympics.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Adidas case study analysis Abstract This paper will deal with analysis of the market position of Adidas in the global sporting industry. The paper will start by exploring historical events that have shaped strategy in the company, major acquisitions, new product developments and changes in market strategy.
7 Pages(1750 words)Case Study
Nike and International Labor Practices
It has diversified from shoes into apparel and sports equipment. In the high-end shoe market they are the most dominant brand. They further innovated through their ability to brand and market the shoes as a status symbol. Nike created the concept of the $100 pair of tennis shoes.
8 Pages(2000 words)Case Study
The Impact of the Atlanta 1996 Summer Olympics Bid
This research shall try to demonstrate the relationship between government policy, local economic development, knowledge and innovation, and its effect on the area or region upon the start or aiming of winning the Olympic bid. As contested by five shortlisted major cities Athens, Belgrade, Manchester, Melbourne and Toronto, the study shall try to present details about the bidding process, a short review of the Olympics as a major global event, the cities that competed, and how the whole system has affected government policy.
9 Pages(2250 words)Case Study
International Marketing assignment
They have company-owned restaurants in mature and developed markets but due to the restaurant business being capital-intensive, they serve as franchisors in other countries. In international markets they are well placed to expand and take advantage of economic growth (Orji, 2005).
6 Pages(1500 words)Case Study
Motorola Inc. in China
"Years have passed with hardly anyone compassionate about the new dimension protruding the world economy where trade is internationalized, investments have crossed boundaries and economies have changed too fast to notice the change. This led to the creation of huge consumer markets and a surge in research and development activities.
8 Pages(2000 words)Case Study
Lenovos Brand Strategies
in the year 2005 (Chao 2009). Right now Lenovo knows that there exists no more scope for profitable mergers and acquisitions. Hence, the firm is bent upon pursuing a potent branding and marketing strategy to cash on the rapidly growing demand. Pursuing a China centric strategy is pivotal for Lenovo in the sense that more then 40 percent of Lenovo's revenues are collected from China (Chao 2009).
6 Pages(1500 words)Case Study
Strategic Analysis of Image Scan
Image Scan attributed the company's dismal performance to an in increase administrative and research and development expenses and a decrease in revenue-generating activities or lower book orders in the second half of the year. (Ibid) Thus, there is a need to examine the company's business strategy vis--vis the external and internal environments of its operation in order to determine if there is strategic alignment within the business and the industry in which it operates and to recommend solutions for the company's growth.
4 Pages(1000 words)Case Study
The Marketing Mix Promotion Strategies
Adidas has been trying hard to sustain its image and brand equity by launching a series of successful promotional campaigns that have helped them expand their business locally and abroad. The business expansion for Adidas came in a giant leap when they acquired Reebok International in 2006.
2 Pages(500 words)Case Study
Burger King and Mc Donalds
Corporate Social responsibility, with the increased awareness and the trend towards asking the MNC's as to what role they are playing in the development of the society from which they are reaping high profit margins, every corporate entity needs to be answerable to the public about its corporate values and what it is doing towards social and public welfare.
5 Pages(1250 words)Case Study
London 2012 Olympic Games
These two events provide an appropriate reference, for the organizing committee, since the number of sports and the projected attendance are close to those
4 Pages(1000 words)Case Study
Let us find you another Case Study on topic Beijing Olympics for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us