The Analysis of the Company Enterprise Rent-A-Car - Essay Example

The company’s initial base of operations comprised the basement of a Cadillac dealership. It needs to be mentioned that over time, the company focused on the process of expanding its business operations. It can be said that the focus is largely on the lines of opening offices in various downtown locations. It needs to be mentioned that to keep the business model simple in the initial years, the company largely focused on the process of operating on the lines of the off-airport locations.

It can be said that in the year 1962, the company entered the daily market for rentals to respond to the growing consumer demand. It needs to be mentioned that from the very early days, the company expanded its business operations by the process of opening offices in various neighbourhood locations. It can be said that the offices of the company in the multiple neighbourhood locations were operated through the process of providing a high level of autonomy to the highly entrepreneurial teams that are managing the respective locations.

Strategy It needs to be mentioned that the company Enterprise Rent-A-Car is in the business of providing automobile services to clients and customers. The company is a part of the US Automobile Rental industry and it is highly important to mention that there are multiple competitors of varying dimensions and strengths that exist in the particular sector. This automatically makes the auto rental sector largely competitive. It needs to be mentioned that the company has adopted a string of strategies to attain growth in this particular sector.

Firstly it needs to be mentioned that the company has focused on the process of targeting various market segments. As per the information provided in the passage, the company’s prime focus was originally the off-airport and downtown locations, where the needs of the masses were mainly to avail alternate and replacement vehicles in the case and event of unavailability of their vehicles. Later, it can be said that the company focused on diversifying its operations into airport locations.

Also, as a part of the competitive growth strategy, the company focused on the process of entering different segments of the market by providing services related to carpooling, sales of high-quality used automobiles, renting of trucks as well and operating in international locations. It also needs to be mentioned that to provide support to the customers, which was one of the key operational mottos of the company, the company also used the strategy to operate and generate growth from the company’s locations related to selling used cars and vehicles by tying up with various financial institutions.

Score Card Talking about the issues of the factor of score card, it can be said that the focus is largely on the lines of providing auto rental services while providing a high level of customer satisfaction to the users. It needs to be mentioned that one of the prime focuses of the company’s values is to guarantee a high level of customer satisfaction. It needs to be mentioned that the company attempted to measure the effectiveness of a recently delivered ad campaign. It is interesting to measure that while trying to gauge the effectiveness of the ad campaign, the focus is largely on the lines of assessing the satisfaction level provided by the customer service of the company.

It was found that the experience of customer service was largely diversified in nature. It was discovered that only over 65% of the respondents were fully satisfied with the nature of customer services provided by the company.